- Nancy Giordano
- Austin, TX
- United States
CEO | Brand Futurist, Play Big, Inc
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Why do we always want to brainstorm new ideas for issues that may already have brilliant solutions begging to be scaled or refined?
Healthcare efficiencies, education reform, getting a handle on the obesity epidemic, (insert pending crisis here) -- it seems I often am invited to give my advice on how to address these HUGE issues in surface, topline ways, usually without even understanding what the real problem is we are trying to solve ("here on this whiteboard, what's your idea for fixing education?"). Is anyone studying what is already out there and what seems to gaining traction?? Who determines the feasibility? Rather than create from scratch, can we build on and help refine or shape ideas that already have equity and momentum and which simply need some fresh thinking or more support to grow? Why does "new" seem more important than "smart"?