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Nancy Giordano

CEO | Brand Futurist, Play Big, Inc

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Why do we always want to brainstorm new ideas for issues that may already have brilliant solutions begging to be scaled or refined?

Healthcare efficiencies, education reform, getting a handle on the obesity epidemic, (insert pending crisis here) -- it seems I often am invited to give my advice on how to address these HUGE issues in surface, topline ways, usually without even understanding what the real problem is we are trying to solve ("here on this whiteboard, what's your idea for fixing education?"). Is anyone studying what is already out there and what seems to gaining traction?? Who determines the feasibility? Rather than create from scratch, can we build on and help refine or shape ideas that already have equity and momentum and which simply need some fresh thinking or more support to grow? Why does "new" seem more important than "smart"?

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    Feb 15 2011: Limited access to information could lead to people not even knowing about the solutions. Further, solutions can in many cases be 'culture' or locale specific thereby requiring a new approach.
    Or merely ego! The desire to be an original creator or thinker or problem solver and more importantly to own the solution?
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      Feb 21 2011: I've also noticed, on a community forum that I'm active with, that the same questions crop up again and again and again. Nobody ever does a search.

      So when you say "limited access to information" I think that often "limited willingness to find out what has already been said" would be more true. But, to be fair, wading through thousands of pages of internet chat in order to find what you're looking for is a lot less attractive than asking an expert.

      Of course, if someone doesn't have internet access then it's a different story.

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