Rianne Hunt

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Electronic, personalised adverts

The world is becoming more and more technology-driven in current times. The world of outdoor advertising is also vastly increasing, with $30.4bn having been spent on it globally in 2010.

What do you see as the possibilities of tying location-based devices in your smartphone to a new era of electronic advertising?

The concept is that and advert in the public sphere (i.e. and outdoor advert) would have a data bank of 50-100 adverts. Integrated in this would be a device which talks to any smartphones in the area. The idea being the information from the smartphone is read by the advert and the most applicable advert from the ad bank would be shown for 10-20 seconds whilst the individual is in the area.

What problems do you see with this and what benefits do you perceive?