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Where did the inspiration to add a x to TED come from?

TEDx is the independently organized TED events. A friend of mine suggests that the TED staff added an "x" because the x variable on a coordinates grid is an independant variable. I think it's just because the x makes it sound cool. Does anyone know which one of us is right? I'd appreciate if you could link me to where you got the answer. Thanks for the answers!

Topics: TED
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    Oct 17 2011: I think your friend is onto something. X usually stands for a variable and in this case the variable is the place or the name of independent TED event. But it also sounds cool.