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Christina Nesheva

GlaxoSmithKline plc

TEDCRED 50+

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What is the future of healthcare? How can it become health care vs sickness treatment? What role do technology and innovation play?

Healthcare costs are rising, the population is aging and medical needs are greater than ever. How can patients receive better quality care at an affordable price? How can we leverage technology to provide better and more affordable healthcare around the world?

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    Oct 20 2011: Today healthcare needs New healthcare model like --- Mass collaboration or a participatory healthcare model:- In this model patient –lead the care. Now patient is less for acute and more for chronic disease which is generally arises due to lifestyle of the citizens. Patient are more concern about their healthcare, want every information about their healthcare, get second advice from internet or doctor or from same disease patients . Now current treatment is not sufficient for patient they need more care or ongoing support to live with their chronic condition. This model focuses on co-production and co-creation or patient engagement kind of healthcare. For example: Patientlikeme.com, Medmd.com, medical information on mobile.
    Now,new approach of healthcare are evolving like Co-design, Co-production and co-creation
    Co-design:- Co-design in healthcare means when patient, professional and community working together to design solution for healthcare but final solution is implementing by professionals.
    Co-production:- When patient and community are helping equally to improve healthcare system using their capacity. Here shifting of power and responsibility from professional to patient and community. For example: Merevalehouse of UK, it is a private residential home for people living with dementia where residents are encouraged to design and deliver services.
    Co-creation:- When patient or users are in center not only in design of service but also in production. Like mobile app for healthcare, various healthcare tools for healthcare, various healthcare tools to take care of self well being.

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