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Christina Nesheva

GlaxoSmithKline plc

TEDCRED 50+

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What is the future of healthcare? How can it become health care vs sickness treatment? What role do technology and innovation play?

Healthcare costs are rising, the population is aging and medical needs are greater than ever. How can patients receive better quality care at an affordable price? How can we leverage technology to provide better and more affordable healthcare around the world?

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    Oct 19 2011: There are many things wrong with how North American's view their health and the systems that delivery healthcare. To summarize, they fall into the following 6 categories:

    1. Citizens have to take responsibility for their personal health. When over 60% of all North Americans are now either overweight or obese bad health has reached epidemic levels. It’s going to bankrupt our country, or many people will die young with poor quality of life.

    2. We have to change the system from Illness care centric to health care. Currently we don’t have a “healthcare” system, as the only time you use the system is when you’re ill.

    3. Doctor’s compensation must be completely overhauled. Currently doctors are compensated on treatment, not outcomes. Your doctor is not incented to make you healthy, only treat your illness and the associated symptoms.

    4. The cure too many diseases is prevention. Charities that raise billions each year on the “cure” should be redirected to Prevention initiative. Also, Big Pharmaceutical organizations have to invest more in prevention and not treatment through pills. The result of the current model is our Doctors are simply drug pushers for the Big Drug Company Cartel.

    5. Government has stop subsidizing “Big Food” and the unhealthy products they market to us and our children that are known to cause long term degenerative diseases and start supporting the natural (organic if possible) foods that will have positive health outcomes.

    6. Understand that the lifestyle choices made today will impact the long-term health outcomes decades into the future and leverage “behavioral economic” techniques that incent people for the good choices they make today that have long-term positive health outcomes in the future.

    For more, go to www.nofinishlineblog.com

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