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Christina Nesheva

GlaxoSmithKline plc

TEDCRED 50+

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What is the future of healthcare? How can it become health care vs sickness treatment? What role do technology and innovation play?

Healthcare costs are rising, the population is aging and medical needs are greater than ever. How can patients receive better quality care at an affordable price? How can we leverage technology to provide better and more affordable healthcare around the world?

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    Oct 19 2011: The key components necessary to correct the problems with health care delivery within the United States include:
    1. Better adoption of evidenced based practices. We spend far to many dollars of unnecessary, ineffective and overpriced interventions when the clinical evidence contradicts these interventions.
    2. Expansion of patient empowerment. We need to invest much more time and resources into education of the public in the appropriate management of their health and their illnesses. This is where technology can play a vital role in developing targeted educational products that individuals can easily access and utilize. These educational interventions must be cognizant of literacy limitations and language barriers AND be free of profit driven bias.
    3. Development of a universal health delivery system for all United States Citizens. As a health care provider in the emergency room I see the economic and human costs of people not having access to care on a daily basis. We have an opportunity to look at other systems and develop the most effective and efficient. Unfortunately we are all aware of the barriers to this.
    4. Increased individual responsibility. We have become a nation of hypochondriacs. We believe that every complaint or symptom is a disease pathology and believe that the solution comes in the form of a pill. This is, in large measure, the result of out direct to consumer marketing. We must shift back to a system where individuals recognize their role in their health and accept the responsibility for adopting a healthy lifestyle.
    These are just a few of my observations as a health care provider. Change is not only necessary, but vital, if our strained healthcare system is to survive.
    • Oct 19 2011: Well said Edward!
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      Oct 19 2011: Edward, what you say resonates strongly with me, particularly the personal responsibilities and empowered patients.
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      Oct 20 2011: Quote: "We believe that every complaint or symptom is a disease pathology and believe that the solution comes in the form of a pill."

      That's what I see a lot of and never understood. My observation is even the opposite. Pills can make people sick.
      For instance, if there's a little problem like headache a pill can give release if one believe this but the chance the headache will come back increases while as the body or the person itself solves the problem the risk of getting a headache decreases.

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