President & CEO, Public Radio International (PRI)

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How do you think public radio could more fully embrace the digital realm? Specifics are better than sweeping statements...

Public radio is facing challenges and great opportunities in a rapidly changing media world and one in which federal funding is also being called into question. How do you think public radio could more fully embrace the digital realm to increase its impact and hopefully also build its sustainability? The key is to stay true to its public service mission.

  • Feb 26 2011: Create specialized magazine-discussion programs with phone-in follow ups. Link these in, by prior arrangement to curriculum (ie classes) of schools , colleges and professional development organizations.

    Engagement in national discourse can be developed by pre-building targeted groups. Internet makes feasible what was until recently impossible.