TED Conversations

Arjun Adamson

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What is great storytelling?

What great TED talks demonstrate are a refined art in storytelling. But what does that really mean? How you define storytelling? What are the components of it, what are the principles, and what are the implications?


My perspective, (that I'm hoping you will build on, or contest)
Great storytelling is ultimately about capturing elegant context to the complexity and nuances of life.

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    Oct 15 2011: Great stories touch people with immediacy, impact and intimacy. They're universal and personal and teach us about the world and ourselves. There is no formula or equation to success, it's born out of honesty, reflection and observation of the world around you. If you can in turn pass what you've seen, learned and concluded on to others in an engaging manner, you, sir are a good storyteller. Make me feel something.

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