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What is the difference between persuasion and manipulation?
Both are used in communication. Most times purposely but sometimes mistakenly. How do we know which is which? More importantly how do we know if we are persuading or manipulating? How do we know which is being performed on us? How do we over come the negative and turn communication back into a tool which is mutually beneficial?
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Shane Lynch
Erika Nickel
In this particular case both parts are winning, but the owner is manipulating the consumer into getting the membership so he can make more money, he doesn´t really care if the client gets fitter or not.
So a new question would be... if manipulation is selfish and persuasion seeks the best outcome for both, what draws the line? or what would be that third option in the middle?