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What do you think is the main reason why contemporary kids do not like / understand opera?

Speaking of music, my generation has a strong tendency to go mainstream and identify themselves with modern music, that unfortunately seems to be from assembly line production -- all the same with no soul and no real massage to demonstrate.
When I mention opera as a beautiful music genre and an interesting way of expressing your thoughts through music, the majority doesnt get it. They probably think it is too "old school" or too boring to have an actual contribution to their lives, or they assume it is a part of the "high-society" life, that not all of them can and want to live.
Can you think of any ways to make opera more attractive and open to all of us? Do you think opera should somehow evolve and adapt to the requirements of the market, or that it should stay classical and traditional?


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  • Oct 20 2011: I'll send you a plate. I was one of the masses who, as a teenager in the mid-20th century was sneered at for my plebian taste for Verdi and other melody-rich and harmonious music.

    For the same scenario in architecture read "From Bauhaus to Our House" by Tom Wolfe.

    For the same scenario in literature, I speak from personal experience as an editor and project manager for an international publisher.

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