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What do you think is the main reason why contemporary kids do not like / understand opera?

Speaking of music, my generation has a strong tendency to go mainstream and identify themselves with modern music, that unfortunately seems to be from assembly line production -- all the same with no soul and no real massage to demonstrate.
When I mention opera as a beautiful music genre and an interesting way of expressing your thoughts through music, the majority doesnt get it. They probably think it is too "old school" or too boring to have an actual contribution to their lives, or they assume it is a part of the "high-society" life, that not all of them can and want to live.
Can you think of any ways to make opera more attractive and open to all of us? Do you think opera should somehow evolve and adapt to the requirements of the market, or that it should stay classical and traditional?


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    Oct 13 2011: Speaking for myself - No I don't like Opera! Never did.
    Not only as a music, but also as a story telling media. I've been to a few of the big named Operas in London, and never liked them much beyond the "going to a high class event in a fancy suit" feel they give you :)
    Personally I think as a story telling medium the classic Opera is desperately archaic!
    We're probably the most narratively proficient society that has ever existed on this planet! From big budget movies to televised series, HBOs and sitcoms, graphic novels, independent youtube movies, animations, musicals, video games, the paperback novel etc. etc.
    I'm not saying that Opera has no place in modernity, all I'm saying is that's not surprising if it survives on the fringes of the modern world.
    Because once you strip the narrative value all you got left is some fancy singing, and if you don't happen to like that very particular type of singing style then the media of the Opera becomes void of all potential value for you.

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