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What do you think is the main reason why contemporary kids do not like / understand opera?

Speaking of music, my generation has a strong tendency to go mainstream and identify themselves with modern music, that unfortunately seems to be from assembly line production -- all the same with no soul and no real massage to demonstrate.
When I mention opera as a beautiful music genre and an interesting way of expressing your thoughts through music, the majority doesnt get it. They probably think it is too "old school" or too boring to have an actual contribution to their lives, or they assume it is a part of the "high-society" life, that not all of them can and want to live.
Can you think of any ways to make opera more attractive and open to all of us? Do you think opera should somehow evolve and adapt to the requirements of the market, or that it should stay classical and traditional?


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    Oct 13 2011: For the same reason that kids don't like 19th century Melodrama, Morris Dancing or Greek sacrificial rituals. It is the nature of culture to evolve and change. Texts, movements, rhythms or symbols may survive but they are transformed and recombined into new cultural expressions. The real question is why does opera still exist. As far as I can tell it's primarily because somewhere along the line people decided it was 'important' and should be saved and kept pure which, for me, is a little like saying that white skin is important and should be kept pure. I have no problem if people want to spend their whole lives making opera but I think it's sad that it soaks up so many resources. In Australia, Opera Australia receives more than the Australia Council's entire competitive funds for literature, music, theatre, dance, visual arts and inter-arts or cross-artform projects combined. I don't want to disregard the contribution that Opera has made to our culture but nor do I think that any cultural product needs to be preserved. On the contrary culture needs to evolve.

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