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What do you think is the main reason why contemporary kids do not like / understand opera?

Speaking of music, my generation has a strong tendency to go mainstream and identify themselves with modern music, that unfortunately seems to be from assembly line production -- all the same with no soul and no real massage to demonstrate.
When I mention opera as a beautiful music genre and an interesting way of expressing your thoughts through music, the majority doesnt get it. They probably think it is too "old school" or too boring to have an actual contribution to their lives, or they assume it is a part of the "high-society" life, that not all of them can and want to live.
Can you think of any ways to make opera more attractive and open to all of us? Do you think opera should somehow evolve and adapt to the requirements of the market, or that it should stay classical and traditional?


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    Oct 11 2011: That is one good question!
    I think the main reason is that we (I still don't consider myself an adult) do not understand the fine arts, like opera. We have not been taught music and understanding of it like we have of many other arts, like literature. E.g. the first time you hear Shakespeare you're mostly dumbstruck because it is hard to comprehend, but then your teacher takes you on a trip into Shakespeare's world and suddenly it all opens up. I hope the issue is the same for opera: the first time we hear it, we don't get it. We need some sort of education or guiding in it to really appreciate it, and I for one have not been given that, yet.
    It's such a shame that the kids today are not offered the same education in arts like music as we are in literature. I believe we are missing a great part of the world here and who knows how many kids out there are bored to death with Jane Austen, but would find analyzing an opera by Wagner the most exciting thing in the whole world if they were just once introduced to it properly?
    For your suggestion about whether operas should adjust, I would say that all genres of art adjust in some way to the contemporary society, but rarely to become popular. I would say that art for art's sake is the right way to think here and that any art, that be music or painting, should be confident that it will always find its followers.
    Lastly, I think you are brave to discuss opera with your friends! As you might be able to tell, I'm more into literature, but my friends look at me in a "freak"-sort of way every time I start debating it. That is likely another issue that keeps kids away from operas: it can be socially dangerous to be different in this way. There is an unwritten code that says "keep away from this and that" and unfortunately opera is on that list of don'ts. I would like to hear from someone in here: How do we get rid of that list of things not to like that we all know kids follow?
    Thanks to all who read this!
    Regards, Morten

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