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What do you think is the main reason why contemporary kids do not like / understand opera?

Speaking of music, my generation has a strong tendency to go mainstream and identify themselves with modern music, that unfortunately seems to be from assembly line production -- all the same with no soul and no real massage to demonstrate.
When I mention opera as a beautiful music genre and an interesting way of expressing your thoughts through music, the majority doesnt get it. They probably think it is too "old school" or too boring to have an actual contribution to their lives, or they assume it is a part of the "high-society" life, that not all of them can and want to live.
Can you think of any ways to make opera more attractive and open to all of us? Do you think opera should somehow evolve and adapt to the requirements of the market, or that it should stay classical and traditional?

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    Oct 8 2011: I studied film and media at university and in my experience, people generally don't like musical genres, whether it be on stage like opera and operetta, or musical movies. I personally love them, but in my opinion the reason why most people don't is because it's not really, well, life-like. You don't go around singing about your problems to people and you don't confess your feelings with an aria. Telling stories with songs is just not a thing you experience in your everyday life, plus there is the fact that especially in operas you have to listen very carefully to be able to make out the words. Songs and music require interpretation too, rather than just listening to a casual conversation and immediately understanding it. In a way this is the same problem as why prose is so much more popular than poetry. I think it might be estranging to them in a way.

    I don't think operas could ever be appealing to the masses, to be honest.

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