TED Conversations

Lope Gutiérrez-Ruiz

Founder / Co-Director, The Gopher Illustrated


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What do organized communities achieve more efficiently than government? What could they achieve?"

Live TED Conversation: Join TED Fellow Lope Gutiérrez-Ruiz!

Lope Gutiérrez-Ruiz’s eye-popping editorial projects, collaborations and celebrated festivals are creating “pathways to coexistence and tolerance.”

This conversation will open at 11:00am CDT/ 1 pm EDT on Friday 07th, 2011.


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    Oct 7 2011: Organized communities could use a little more of diffusion of innovation theories (Rogers ,1995)to spread change in a more effective way. When you detect your trendsetters, opinion leaders, we can infuse any kind of change relatively easy. Governments do it all the time but very superficially
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      Oct 7 2011: This is very interesting - how can innovation theories be diffused effectively and to the right people (trendsetters/opinion leaders?). Could governments adopt better methods to deepen their positive impact?
      • Oct 7 2011: Yes! and systems of feedback to evolve and improve
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      Oct 7 2011: Interesting, this makes me think of using social analytics to see the graphs of influence for particular categories of ideas and taking advantage of the knowledge of that graph to more efficiently distribute and target memes to subgraphs. However I think the arms race against advertisers will significantly hurt efficiency and must be addressed.

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