TED Conversations

Shane Lynch

Student,

This conversation is closed. Start a new conversation
or join one »

What is the number one thing you should improve in order to become a persuasive sales person?

No matter if you are selling gym memberships, insurance, or an idea, our economy runs on the ability of citizens to sell their products, services and ideas to others. Before people set out on this journey it may be useful to develop some interpersonal skills or communication strategies.

With so many factors playing a role in the sales process, what is the most important? Top 3? Top 10?

Example would include, scripts, materials, belief in system or idea...

Throw out your opinion and help the rest of us sell!

0
Share:

Showing single comment thread. View the full conversation.

  • thumb
    Oct 3 2011: Your ability to make a lie, appear to be the truth.

    In the same way that a waitress is ALWAYS having a "good day" and manages to put on a smile.
    • thumb
      Oct 3 2011: Yeah, it's all about screwing someone.
      • thumb
        Oct 3 2011: It's not necessarily about screwing people over. I view it more as, selling an ideal. Where people are happier if they believe that something is perfect for them, as opposed to knowing all of the facts and having a lingering doubt about their choice. If the waiter or waitress appears grumpy, then you question if the chef is grumpy as well. If the chef is grumpy, then are they putting any amount of care into their cooking? The server sells the illusion of a perfectly happy family, by smiling and being polite to everyone. Even when her or she is having the worst day of their lives. The same goes for merchandise. People are happier with an item if they belief that it's a perfect match for them. If the salesmen allows the consumer to make the choice for themselves, then many would end up with the "paradox of choice" syndrome. When that happens, no one wins. The consumer doesn't get the item that they showed up for, and the store doesn't make a sale.

        Lying to people can sound nice when you claim to be doing it for the other persons benefit.
      • thumb
        Oct 8 2011: I would like to know how a sales person can "Screw someone over."

        What does that look like? What part of the sales process is so convincing that you would automatically diverge from logical thinking and intuition that someone would allow them selves to be... as you put it... screwed.
    • thumb
      Oct 7 2011: "Advertising is the modern substitute for argument; its function is to make the worse appear the better."
      George Santayana .
    • thumb
      Oct 8 2011: I would say that your waitress example doesn't apply to telling lies. I would say the person who is always having a good day may not be but chooses to act that way and say they are as a way of choosing their own attitude. Check out the FISH philosophy.

      It makes their life better. Not necessarily making them better at sales.

Showing single comment thread. View the full conversation.