TED Conversations

Simone Lackerbauer

Product Manager, M.A., Creator, ProSiebenSat.1 Games

TEDCRED 100+

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Change Through Imagination and Fiction: we need to communicate our ideas & visions to make them real.

I have been fascinated by the way how ideas and visions, especially related to new technologies, are communicated in real life (TED Talks, scientific conferences, academe) and in fiction (science fiction, cyberculture). I want to explore certain aspects of creativity, fiction, and technological utopia -- visions of the future, fuelled by innovation, new technologies, gadgets, visions, dreams, rumors related to high-tech and small-scale technologies.

One of my hypotheses is that we need imagination and fiction to communicate our visions in order to foster change; for better or worse. Every innvoation starts as pure fiction, so the more we imagine and envision, the more we will be able to innovate and to channel our imagination for positive change.

A commercial example: Steve Jobs had a very particular idea about personal computers and gadgets; the systems he built (as opposed to the ones Steve Wozniak favored) were (and are) "closed" systems, communicating a vision of completedness and a certain digital lifestyle.

A cultural example: TED Speakers use the TED platform -- and bend to the TED rules -- to communicate their ideas. Many Speakers have had special presentation training, many of them have stunning visualizations of their ideas -- impressive slides, fascinating computer animations to communicate their ideas and partly their fiction of what might be possible -- to share their visions and to help them become reality one day.

A scientific example: scientists come up with theories based on observations, then they try to make them real by experimenting, by observing, by comparing, by publishing papers, by talking to peers and eventually by finding evidence (at least in most cases).

Do you think fiction has the power to provoke change? Do you think we need fiction to give our visions more substance and to push them towards reality? Is fiction in everyday life settings powerful? Is fiction dangerous? Can fiction foster innovation and change?

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    Oct 11 2011: The other "underlying" positives of our Comics, animations, Action Figures, toys, and Films:

    Lon ago, when my youngest Son, Jeremy was only 2 1/2 years old (He is NOW 24 years old, soon to be 25) we purchased the 1st Super Mario video games for Christmas, and the Gifts were actually meant foe his older brother, Brandon. BUT, Jeremy played that game, m did, all that Christmas day, and he Conquered it, by 7:30-8:00PM that Christmas night, even before i could...I was ashamed that my 2 1/2 year old son beat me at that video game (LOL)

    But, In admitting That to myself, I gained a Very Visionary Creative Vision of Creating the ©REECENETRICS "Brand" of FUN & Educational Comics, Animations, Videos, Video games, Toys and other "spin-off" items. So, I copyrighted the ©REECENETRICS "Brand". I began to write and Copyright so much materials, that the Library of Congress, imply sent me a whole File and Business registration packet, and so WE have had that Business account since 1992, and have developed so much materials that NOW, we are getting to the point of Being able to Publicly release Products to the Public markets. The Big Comics monopolies, NOW owned by Disney turned us down, about 3 years ago..I look at the denial letter, every time I walk by it upstairs as even more powerful inspiration, They, the Disney machine, then pro to Steal some of our Ideas and change them to use for their own brands, and yet, just as a parent knows a child, I/We know our Material, ("WE know our baby") Just as a parent knows a Child, no matter how a thief or kid-napper tries to change 'em up or disguise them.

    WE are not even Publicly Released yet, and yet many, many of their Artists/Illustrators, Animators, and writers have been "FRIENDING" us on all of the Social networks, which we have accepted.. To me it is not just an Honor that they are watching us, but a certain Morale Vindication, of how they "FLICKED-US-OFF" a few years ago, probably thinking that we would simply go away, or never do

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