TED Conversations

Simone Ines Lackerbauer

Freelancer and Student, ProSiebenSat.1 Games

TEDCRED 100+

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Change Through Imagination and Fiction: we need to communicate our ideas & visions to make them real.

I have been fascinated by the way how ideas and visions, especially related to new technologies, are communicated in real life (TED Talks, scientific conferences, academe) and in fiction (science fiction, cyberculture). I want to explore certain aspects of creativity, fiction, and technological utopia -- visions of the future, fuelled by innovation, new technologies, gadgets, visions, dreams, rumors related to high-tech and small-scale technologies.

One of my hypotheses is that we need imagination and fiction to communicate our visions in order to foster change; for better or worse. Every innvoation starts as pure fiction, so the more we imagine and envision, the more we will be able to innovate and to channel our imagination for positive change.

A commercial example: Steve Jobs had a very particular idea about personal computers and gadgets; the systems he built (as opposed to the ones Steve Wozniak favored) were (and are) "closed" systems, communicating a vision of completedness and a certain digital lifestyle.

A cultural example: TED Speakers use the TED platform -- and bend to the TED rules -- to communicate their ideas. Many Speakers have had special presentation training, many of them have stunning visualizations of their ideas -- impressive slides, fascinating computer animations to communicate their ideas and partly their fiction of what might be possible -- to share their visions and to help them become reality one day.

A scientific example: scientists come up with theories based on observations, then they try to make them real by experimenting, by observing, by comparing, by publishing papers, by talking to peers and eventually by finding evidence (at least in most cases).

Do you think fiction has the power to provoke change? Do you think we need fiction to give our visions more substance and to push them towards reality? Is fiction in everyday life settings powerful? Is fiction dangerous? Can fiction foster innovation and change?

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    Sep 29 2011: Within the Comics, Animated Films, Video games Industries there are MEGA MONOPOLIES; Gigantic Global Corporations like Disney, Marvel, and DC, WHO IF You did not know are NOW all of the Same Company.

    They Control The Major Distribution Companies, and Networks, also.

    So, in Our Quest to get NEW, EXCITING "BRANDS" to the Industries, we are fighting these Hugh Multi-National Companies, and the Bankers just look at us with these "Dazzed, out-of-space" type stares, and give us the "NICEY-NICE" treatments, before escorting us out the door, never to be heard from again. And that Sort of thing happens with private, and Angel Investors.....

    Yet, we are still making growth steps, small as they keep coming, WE keep making them using our Own Money from daytime jobs to "FUND/Finance" our Operations.

    How Can WE, Create Jobs and Growth, if the Same old Gigantic Companies are the only ones who keep gettingh all of the opportunities?

    Terry
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      Oct 11 2011: I think there are countless possibilities for fundraising and for realizing personal goals: platforms like Kickstarter make it possible to launch projects and to collect small donations, and event publishing your own book has become easier with Amazon's digital publishing business model. You can have your own homepage, spread your message for free in social media and even earn (at least a little) money with, say, Google Ads. Of course, you need a certain level of media literacy and a marketing / business plan to use all these channels efficiently. But spreading ideas, visions, propaganda has never been so easy -- we just haven't found out how to distinguish the good ideas from the rest of the buzz.

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