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Do Parks and Recreation Make your life Better ?
'PARKS MAKE LIFE BETTER'
VIDEO CLIP: http://www.youtube.com/watch?v=9yRH4R37xzI
VIDEO CLIP: http://tedxmanhattanbeach.com/past-events/feb-2010/speakers-february-2010/idris-al-oboudi/
VIDEO CLIP: http://www.youtube.com/watch?v=HnhtOhsgW7s
Idris Al-Oboudi
Parks and recreation make lives and communities better now and in the future by providing access to the serenity and inspiration of nature; outdoor space to play and exercise; facilities for self-directed and organized recreation; positive alternatives for youth which help lower crime and mischief; and activities that facilitate social connections, human development, therapy, the arts, and lifelong learning.
Our brand Promise
(Note that the promise messages are Customer centric as opposed to staff member centric as it is important to connect our agency’s space and programs with our customers)
Parks and Recreation make lives and community better now and in the future by providing:
• Access to the serenity and inspiration of nature
• Outdoor space to play and exercise
• Facilities for self-directed and organized recreation
• Positive alternatives for youth which help lower crime and mischief
• Activities that facilitate social connections, human development, the Arts, and life long learning
The six main External Brand Message Concepts areas: Play, Nature, Exercise, Positive Spaces, Gathering Places, and Forever.
The Promise must be authentic, believable, compelling, unique & that will = DEMAND
These messages are to be used in our entire PR to:
1. Help staff internalize and “live the brand”
2. Communicate key elements of our promise.
The Parks Make Life Better campaign (Branding project- campaign / The Brand Assessment Public opinion Research / Brand promise / Brand Slogan) is an evolutionary process that began with the VIP action plan Creating community in the 21st Century. This evolutionary process builds on the VIP in its effort to connect our customers to our spaces and programs. The use of the language of the VIP / Core Values / Vision / Mission will continue to be part of our external and internal message with the Brand Slogan / Promise Parks Make Life Better messages leading.
Silvia Marinova 20+
James Kindler 20+
Idris Al-Oboudi
Parks and recreation make lives and communities better now and in the future by providing access to the serenity and inspiration of nature; outdoor space to play and exercise; facilities for self-directed and organized recreation; positive alternatives for youth which help lower crime and mischief; and activities that facilitate social connections, human development, therapy, the arts, and lifelong learning.
Our brand Promise
(Note that the promise messages are Customer centric as opposed to staff member centric as it is important to connect our agency’s space and programs with our customers)
Parks and Recreation make lives and community better now and in the future by providing:
• Access to the serenity and inspiration of nature
• Outdoor space to play and exercise
• Facilities for self-directed and organized recreation
• Positive alternatives for youth which help lower crime and mischief
• Activities that facilitate social connections, human development, the Arts, and life long learning
The six main External Brand Message Concepts areas: Play, Nature, Exercise, Positive Spaces, Gathering Places, and Forever.
The Promise must be authentic, believable, compelling, unique & that will = DEMAND
These messages are to be used in our entire PR to:
1. Help staff internalize and “live the brand”
2. Communicate key elements of our promise.
The Parks Make Life Better campaign (Branding project- campaign / The Brand Assessment Public opinion Research / Brand promise / Brand Slogan) is an evolutionary process that began with the VIP action plan Creating community in the 21st Century. This evolutionary process builds on the VIP in its effort to connect our customers to our spaces and programs. The use of the language of the VIP / Core Values / Vision / Mission will continue to be part of our external and internal message with the Brand Slogan / Promise Parks Make Life Better messages leading.