TED Conversations

• Vivien Haidig
• Sydney
• Australia

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How do firms benefit from using a corporate social responsibility approach, where they collaborate with NGOs on a value chain assessment?

For companies to apply corporate social responsibility to their work ethics becomes increasing important in an age of consumer activism and several social and environmental pressure.

I know firms like Unilever collaborate with Oxfam to asses their value chain for potential changes. Would this approach be useful for all industries. Considering globalisation trends and firm's internationalisation processes, how difficult is it for them to "do the right thing"/

How could companies and non-for-profit organisations be matched.