- Leila Van der Mauten
How should media companies use Twitter?
I have just finished writing a research paper on how Flemish media use Twitter, and I concluded from that research and various interviews that only a minority really uses Twitter to manually post updates on their page, even though all Flemish media have a Twitter account. Most media admit they haven't got a clue on how to get the best out of Twitter.
What do you think is the best way for media to use Twitter? Can you give examples of media whose approach you approve of?