Rachel Tobias

Business Development at IDEO, IDEO


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Does crowdfunding directly correlate to the success of one's business?

Does getting funded by friends and family rather than just angel investors increase your chances of success?

Should we be betting on the success of businesses based on how they raise their capital?

Should banks be paying attention to the recent increase in crowdfunding platforms?

What does crowdfunding mean for the way we do business and the way we interact with each other?

Crowdfunding with websites like profounder.com, kickstarter.com, indiegogo.com and others allow you to reach out to a network of friends, family, and even strangers who want to help your business or project succeed. This has strong implications for small business America. Instead of approaching banks, angel investors, and other sources of financial capital, entrepreneurs are tapping into the resources close at hand, creating a community around an idea or a cause and running with it. What does this mean for the future of business?