- Raju Narisetti
- Washington, DC
- United States
managing editor, The Washington Post
To survive their current and enduring business model crisis, newsrooms/journalists have to evolve from being gate-keepers to gate-openers
Historically, newsrooms and journalists and media organizations have seen themselves as filters, creating content that helps their readers/audiences make sense of the chaos out there.
Amid the rise of aggregators, personalization and social media, many traditional news organizations, while trying to do all of that in bits and pieces, are still betting that they will prevail in the era of information overload. That trusted brands (NYT, WSJ, Washington Post, CNN) will be the places that befuddled and overloaded audiences will turn to as a way to deal with the ever-exploding availablity of news/information out there.
But, what if, people, especially people who are 10-15 year old now, simply end up turning to their friends/peers to act as their filters? What if "social media" becomes the real force of disintermediation that blows up this conventional wisdom?
I am not arguing about how good or comprehensive that information (through your friends on Facebook or Twitter will be). What I am wondering is what happens to a business model that is hoping brand loyalty/trusted brands/smart human curation--through front page of a newspaper or homepage of a website--will be the salvation for old media companies in this challenging digital world?