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Jonathan Lanis

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Should social networks (such as Facebook and Twitter) merge?

While Facebook and Twitter have their differences, they also having many overlapping features. To constantly use both seems redundant. Every day, more and more companies and organizations are "jumping on the bandwagon" so to speak in order to engage consumers. Consider this:

"Join us on Facebook at..."
"Follow us on Twitter at..."
"Visit us at www ..."
"Watch us on YouTube at ...."
"Visit our Flickr page at...."

The list goes on and on, but what for? This is not only terribly redundant, but also confusing and unnecessary. When new social/media networks becomes mainstream, the list of websites will only grow further. In 15-20 years from now, I suspect most, if not all, of these services will merge into one.

When I say merge, I don't necessarily mean that one conglomerate will own all of them. I believe that a flexible, open framework (or API if you prefer) will inevitability emerge in order to reduce redundancy and increase organization across all platforms. Exactly how this will happen - and what it will look like - is something that only time will tell.

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    Feb 20 2011: the great thing about technology is that nothing stays pre-eminent or dominant...i would rather prefer the new new to be distinct than have to be part of an established ecosystem. A Microsoft Passport wouldn't have made it easier for a Facebook or a Twitter even if Passport was a universal service and open to all.

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