TED Conversations

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    Jul 24 2011: Hello Adam. Would your company be interested to sponsor designing and building a few futuristic sustainable LIVING models, based upon very Different concepts, including your own concept? Build a few fully functional models, so people would be able not only to look at them, but stay there for some time if they wish, and literally test different kinds of futuristic living. This way Shell will attract the general public, in a very positive exciting way.

    You will be surprised how many innovative individuals (beside crowds of international tourists), advanced educators and unique manufacturers will be interested in participating in building our future. This way Shell could be far ahead-of the rest of the oil companies.
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      Jul 24 2011: Simone thanks for the direct offer of involvement in this kind of work. Our purpose in running this conversation is first to assess where our own understanding and thinking is on urban development in relation to leading thinkers and policy makers and other businesses who, like ourselves, see the importance of getting future cities right.

      To that end we are currently engaged in a project in China looking at models for sustainable and replicable urban development. We hope that we will go some way towards the creatio of the types of model that you refer to. At a future time it is my hope and intention that we externally socialise that work for stree testing by the crowd.....

      More broadly the work of Shell's scenarios group over the past 40 years has been to advance thinking for our own business and external bodies with insights and interests in shaping a different future.
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        Jul 25 2011: Thanks for your meaningful reply, Adam. When we all live on the same planet we have to at least try to know and understand what other people think and do. I trust that awareness is the mother of intelligence.

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