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How can an individual help fight the current food crisis in East Africa?

The worst drought in 60 years puts 10 million East Africans at risk of starvation[1]. How can an individual best help fight this crisis? Is donating money to the World Food Program the quickest and most cost effective way an individual can help here? Or are there any other organisations that are better to donate to at this moment.

Would it help to try to get people to repost these two background stories [2], [3] and this link to the WFP donation page [4] on facebook, twitter, and blogs?

Share your thoughts.

[1] http://edition.cnn.com/2011/WORLD/africa/07/08/east.africa.hunger/index.html?iref=allsearch
[2] http://english.aljazeera.net/indepth/inpictures/2011/07/2011781567358646.html
[3] http://blogs.aljazeera.net/africa/2011/07/08/inside-worlds-biggest-refugee-camp
[4] https://www.wfp.org/donate/hoa_banners

Edit: A facebook page has been created to help spread awarness of the situation, "like" and "share" it:
https://www.facebook.com/pages/Horn-of-Africa-food-crisis-2011/146663032074810?ref=ts

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    Aug 10 2011: we raised $80 000 at our local mosque :) and it all started with just a couple minutes of awareness for less than a week! I think if people know about the cause they will learn to care and to give! So all it takes is awareness!
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      Aug 10 2011: Wow, that's amazing! I agree with you. I think most people are empathic and want to help if they just understand that their help is needed.

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