TED Conversations

Mihail Musat

Coach. Trainer. Author. Social Entrepreneur., Lume Buna

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Have a way to measure the impact of TED for the audience.

I believe that TED is alreay proved to be a great inspirational platform for people world wide. I was thinking that now it is the time to confirm this by developing a measurement tool for the impact, for the actions that people are taking after taking part to a TED event, or watching TED talks online.

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  • Jul 14 2011: Well, Mr. Musat, I will start with a question. What makes you believe that TED is a great inspirational platform? If we can get just a vague idea of how TED helped you than, we can start investigating some ways to quantify TED's contribution.
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      Jul 15 2011: Great question. Thanks! I gave an example below, but that is not real...is just a possible scenario (After watching http://www.ted.com/talks/sir_ken_robinson_bring_on_the_revolution.html I decided to look for an organisation in my city/country that is working on such project. Let's say I found one and now I am volunteering / working for them to develop this alternative educational system. It would be cool to have a section at each video where people could leave their specific comments on "The impact of this TED video in my life / society.").

      One story: At the end of 2008 on TED I found the first resource that gave me a structure to resonate with for the New Year's resolution (is in Romanian http://www.musat.com.ro/2008/12/29/un-an-trece-altul-vine/) - I was inspired by this video: http://www.ted.com/talks/richard_st_john_s_8_secrets_of_success.html. Starting from the point I made so crucial changes in my life.

      Now, TED's mission (spreading ideas) is detailed as follows: "We believe passionately in the power of ideas to change attitudes, lives and ultimately, the world. So we're building here a clearinghouse that offers free knowledge and inspiration from the world's most inspired thinkers, and also a community of curious souls to engage with ideas and each other."

      I believe that it would be much easier to say "change attitudes, lives and ultimately, the world." if a measurement would be attached to each TED event and TED video. Of course, it might take a while to find the best way to measure this, but once launched I am sure that people would even start to ask themselves this question, question that maybe they were not thinking about before seeing it.

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