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Does thinking of zero (e.g. carbon, waste, poverty, proliferation) stimulate or suppress the necessary creativity/innovation?
Am writing a book, 'The Zeronauts,' on ways in which 'unreasonable' innovators, entrepreneurs, investors and policy-makers are using zero-based targets as a means of jumping us to new mindsets, behaviours, cultures and - ultimately - paradigms. I would find it helpful to have: (1) arguments for and against; (2) examples of people or organisations thought to be good examples of 'zeronautics' in practice.
richard moody jr
A USGS investigator has established that Al Gore reversed the cart and the horse. First you get global warming, the water warms up and drives out the CO^2 with a lag time of about 300 years. It didn't help that Al cooked the data presenting only the one out of 8 computer runs that gave the iconic "hockey stick" graph.
The solution, of course, is nuclear power for baseload power, but Greenpeace, the EPA (by denying hormesis), King Coal, hot fusion scientists (a competing technology) and big oil---all have vested interests to ensure the dominance of coal-fired electrical generation i.e. man is always going to contribute to green house gasses so a "zero" attitude is la la land. In this case creativity involves educating the public about the benefits of low-level radiation; drastic reductions in greenhouses gasses is achevable---just follow the model of France.
Add to that we don't know the dynamics of sun/earth interactions, and, as a geologist, it is amusing to realize that as recently as the 1960's geologists were worried about global cooling and the start of another ice age. By the way we are just as likely to face global cooling in the future (The interglacials occupy only 10% of the time).
John Elkington 500+
Christophe Cop 500+
http://www.ted.com/talks/lang/eng/william_mcdonough_on_cradle_to_cradle_design.html
Why stop at zero? go for abundance-generating technologies.
Positive sum games have never been an obstacle in creativity and innovation, have they?