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Kyra Choucroun

Researcher and Producer, SustainAbility Ltd

TEDCRED 500+

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How do you foster a culture of creativity and innovation?

How can creativity be encouraged as a regular and reliable part of everyday life? If you are running a company or an organisation or a school, how do you make creativity systematic and routine? How do you lead a culture of innovation?

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  • Jun 21 2011: "How can creativity be encouraged as a regular and reliable part of everyday life? If you are running a company or an organisation or a school, how do you make creativity systematic and routine? How do you lead a culture of innovation?"

    By encouraging people to be more critical of the standards of measurement they are presented with, instead of taking everything at face value. This is most efficiently done through a conflict of goals which decreases the ability for progress to be communicated within the system.

    This increases the demand for effective ideas and decreases the demand for superficial creativity that involves ineffective solutions. Within any organization, "creative" solutions will only spread and be adopted if the members of the organization have both the willingness and ability to recognize innovative solutions. The ability to do so is dependent on the awareness of the potential failures of a given system; the willingness to do so, in contrast, is based upon the goals of the organization in relation to entities both within and outside of the organization. When the goals of the organization are in conflict with other entities, the willingness to create or adopt innovative solutions will naturally decrease.

    Accordingly, both parts of the following text are relevant to this question: http://pastebin.com/Q86Zhgs9. The first part to the willingness to support economic progress which is one of the most common goals of an organization, the second to the ability to recognize ways to support those goals.

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