- Julio Artiga
- Ashburn, VA
- United States
Designing outreach based on cultural factors
You have a growing population that can determine who will be the next US President, do you use the traditional media plan or do you explore new avenues of communication that may seem risky to the expert strategists?
Will Facebook be enough to tip the scale in favor of a candidate this time around?
There is an approach that has never been used to communicate with Hispanics on this topic and I am amazed at how simple and "elegant" it can be.