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Do the creators of advertising have any obligation other than to drive results for clients?
Clearly, a lot of people believe that intelligent, engaging advertising is also the most effective. But it's equally clear that a lot of people don't. Just watch TV.
Most broadcast advertising is still intrusive -- the audience doesn't seek it, it seeks them. Beyond the obvious responsibility to be effective for the client, do people who make ads have any responsibility to enlighten, inform or entertain the audience?
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