TED Conversations

Eli Pariser

Author/Organizer, Author -- The Filter Bubble, Penguin Press, May 2011

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LIVE TED Conversation: Join TED Speaker Eli Pariser

LIVE conversation with Eli Pariser, TED Speaker and author of The Filter Bubble, a fascinating look at the effects of online personalization.

The conversation will open at 12 Noon (Eastern Standard Time), May 14, 2011 with the question:

What should companies like Facebook and Google prioritize besides "relevance"?

ADMIN EDIT: Eli has requested that we keep the conversation and discussion open past the 1 hour mark. He will be checking in periodically and answering questions, and is looking forward to continuing a great TED Conversation!

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    May 14 2011: I may be a little off on the specifics of this, but I think that, over time, "relevance" indicators will hopefully evolve to take into account more granular data. For example, HTML5 enables more possibilities for algorithmically tracking sub-elements in html pages (yes, I know there are privacy issues to consider here...). If those sub-elements are better tracked, it can improve the overall heuristic that informs what pages "get it" to your information bubble. That said, it seems that there could also be better ways to allow the user to pro-actively inform the filters via a new web based framework/standards that currently do not exist. For example, there should be a better way for users to give feedback about the link relevancy of certain elements of a page rather than the page as a whole. If HTML allowed this, it would be nice the "like" a single sentence of a page rather than a whole article, etc, and then have the like weighted based on some standard. Alas we're not quite there yet where HTML/HTTP standards and ontology are concerned.

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