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Seth Godin

Entrepreneur, Squidoo

TEDCRED 200+

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What's the overlooked gem, the book I haven't read that I must?

Every reader has at least one, that book that never caught on, or is out of print, but that resonates so much with people that they can't forget it. I still remember reading "The Republic of Tea" on the Sunday it came out years ago. And of course, Steve Pressfield's "The War of Art" which I've purchased and handed out a dozen times so far...

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    Feb 21 2011: A few years ago i would never dare to suggest "the ultimate book" because every work of art is unique. But....
    I read a book that changed the way I think about myself and the world and I believe that everybody should read it.

    "The Denial of Death" by Ernest Becker.

    All the truth about the self and the society in my opinion. Happy reading!

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