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Seth Godin

Entrepreneur, Squidoo

TEDCRED 200+

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What's the overlooked gem, the book I haven't read that I must?

Every reader has at least one, that book that never caught on, or is out of print, but that resonates so much with people that they can't forget it. I still remember reading "The Republic of Tea" on the Sunday it came out years ago. And of course, Steve Pressfield's "The War of Art" which I've purchased and handed out a dozen times so far...

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    Feb 19 2011: The best book I have ever read, without doubt, was Richard Dawkins - "The Selfish Gene" - which I read in 1978. I keep buying copies and giving them away.
    Doug Hofstadter's Goedel, Escher, Bach - Eternal Golden Braid is another great one - for Kurt Goedel's incompleteness theorem.

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