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Seth Godin

Entrepreneur, Squidoo

TEDCRED 200+

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What's the overlooked gem, the book I haven't read that I must?

Every reader has at least one, that book that never caught on, or is out of print, but that resonates so much with people that they can't forget it. I still remember reading "The Republic of Tea" on the Sunday it came out years ago. And of course, Steve Pressfield's "The War of Art" which I've purchased and handed out a dozen times so far...

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  • Feb 17 2011: The Prize: The Epic Quest for Oil, Money, and Power, by Daniel Yergin. Explains how oil has fueled (pun intended) wars, conquests, revolutions, and economic booms and downfalls for the last 100 years. This book gave me a deeper understanding on how the world economies really function.

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