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Seth Godin

Entrepreneur, Squidoo

TEDCRED 200+

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What's the overlooked gem, the book I haven't read that I must?

Every reader has at least one, that book that never caught on, or is out of print, but that resonates so much with people that they can't forget it. I still remember reading "The Republic of Tea" on the Sunday it came out years ago. And of course, Steve Pressfield's "The War of Art" which I've purchased and handed out a dozen times so far...

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  • Feb 16 2011: Zen and the Art of Motorcycle Maintenance by Robert Pirsig helped to place for me Quality and Caring (2 sides of the same coin) at the core of my life. Over the years since first reading that book when it was initially published I have occasionally noticed how what seems to be the default way I look at and interpret things turns out, on reflection, to have been rooted in my reading of, and responses to, that modern masterpiece.

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