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Seth Godin

Entrepreneur, Squidoo

TEDCRED 200+

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What's the overlooked gem, the book I haven't read that I must?

Every reader has at least one, that book that never caught on, or is out of print, but that resonates so much with people that they can't forget it. I still remember reading "The Republic of Tea" on the Sunday it came out years ago. And of course, Steve Pressfield's "The War of Art" which I've purchased and handed out a dozen times so far...

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    Feb 16 2011: What's Mine Is Yours: The Rise of Collaborative Consumption
    by Rachel Botsman, Roo Rogers

    The authors offer their viewpoint of how networks affect our lives and the power of community which is a subject that interests you. They discuss a new kind of consumerism.

    They talk about the generosity of the human spirit when given a chance to put this aspect into play...emerging economics and culture of collaboration.

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