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Seth Godin

Entrepreneur, Squidoo

TEDCRED 200+

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What's the overlooked gem, the book I haven't read that I must?

Every reader has at least one, that book that never caught on, or is out of print, but that resonates so much with people that they can't forget it. I still remember reading "The Republic of Tea" on the Sunday it came out years ago. And of course, Steve Pressfield's "The War of Art" which I've purchased and handed out a dozen times so far...

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    Feb 15 2011: ashamed to say that only recently i started No Logo (2000) by Naomi Klein. Before that i read hers The Shock Doctrine (2007). i guess u must've read them, but right now i can't think of any other books that are more important to our world & future.

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