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Seth Godin

Entrepreneur, Squidoo

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What's the overlooked gem, the book I haven't read that I must?

Every reader has at least one, that book that never caught on, or is out of print, but that resonates so much with people that they can't forget it. I still remember reading "The Republic of Tea" on the Sunday it came out years ago. And of course, Steve Pressfield's "The War of Art" which I've purchased and handed out a dozen times so far...

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  • Alanna Shaikh 100+

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    TED Fellow
    Feb 12 2011: I don't know if it's an overlooked gem, exactly, but A General Theory of Authority by Yves Simon shaped my whole view of how organizations - business, governments, whatever - function. It has also helped me think about my role as an employee, entrepreneur, and a person with a responsibility to the world. It's a dry book, and not to everyone's taste or interest, but it was very valuable to me.

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