- Helen Rong
J.D. Power & Associates
Is it time for companies to establish global R&D centres in China? Is it time for "Designed in China, for global markets"?
While lots of companies say how much they are committed to the China market, there is still the US (or Europe) centric approach when it comes to product developments. The consumer market here offers a test ground for most advanced ideas for almost every industry. So is it time to start a new product from China, rather than throw a product to China to make people here swallow it? What's holding companies from shifting the R&D centre to China? Do we have ample talents from within China to drive global product innovations? Is IPR protection the main roadblock?