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Magda Marcu

TEDCRED 100+

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Create a three minutes version for each TED talk

I find it much easier to hook people up to TED if they have the option to watch a short talk first which will raise their interest to find out more and then they'll watch the average 20 minutes one.

A second argument is that we are all so busy and have so many things on our plates and there are not enough hours in a day. It's not a lack of interest that I am concerned about, but rather the trade off one needs to make to put aside 20 minutes which they usually don't have for something they don't know if they would like or not. How do you choose what talk to watch when there are five you may be interested in and you don't have more then half hour to do it?

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    Feb 17 2011: I'm sorry but I simply don't see TEDtalks as for those with a short attention span who need a short trailer to get them interested.

    My advice is to simply sit down with them and watch a whole talk with them that you think would engage them, one of the many ten-minute talks if necessary. If that fails, then it's not for them and it's their loss.

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