TED Conversations

Mike Matas

Paper - Product Designer, Push Pop Press


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LIVE CHAT with Mike Matas: Monday, May 2nd, 1PM-2:30PM EST *UPDATE: Extended through May 6th*

Mike is online Monday May 2nd, from 1-2:30PM Eastern Standard Time for a live TED Conversation regarding his TED talk and next-generation digital book, Al Gore's "Our Choice".

Join with questions about:

--How Push Pop Press tried to retain what people love about books when translating into a digital form
--The user interface design for the book
--How the app is different than a website
--Mike's views and thoughts on where computer user interfaces are heading.
--Your own questions

ADMIN EDIT: Mike has asked us to keep the thread open until Friday! He (and potentially some of his colleagues at Push Pop Press), will be checking in occasionally to answer more questions throughout the week.


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    May 2 2011: Hi Mike,

    Nicholas Carr author of The Shallows: What the Internet Is Doing to Our Brains argued that digital books such as the one that you have presented will lead to even more distraction. Videos, links, audio commentary and all the other bells and whistles disrupt one's concentration and attention.

    Instead of focusing on the content and utilizing deep thought, the reder will be distracted as he or she will consonantly feed his instant gratification urge with clicks of various buttons and links.

    What is your comment?
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      May 2 2011: First I think different people learn in different ways. Reading long blocks of text does not get though to everyone. Having a mix of different kinds of information really helps communicate information to a wider audience.

      Somethings are also much better communicated though pictures, audio and video. For example one of my favorite websites is The Big Picture http://www.boston.com/bigpicture/ Seeing big photos of things happen around the word to me has a much larger impact than reading about them.

      Chris Anderson gave a great related TED talk on how video on the web is fueling global innovation. Video is an unmatched powerful way of communicating ideas. http://www.ted.com/talks/chris_anderson_how_web_video_powers_global_innovation.html

      I think when authors are able to combine different media to best fit the ideas they are trying to communicate there is a the greatest potential for those ideas to make a real impact on the reader.

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