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How do we get people who are disengaged, unhappy, and underpaid in the fast food industry to work in ambitious, creative, restaurants?
There is a serious labor shortage in many of the countries best food cities. While the industry is known for low pay and long hours it also offers rapid growth. Even hourly rates tend to be 1.5-2 times better than those of the fast food industry. As I see so many fast food strikes demanding higher wages happening literally a block from a restaurant desperate for staff, I wonder how we can attract some of those workers early on. Restaurant work is certainly hard requires sacrifice but it also offers immense opportunity in a creative and growing field.
Types of Answers can focus around marketing ideas, recruiting, economic development, government programs, compensation strategy, etc.