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Is there a future left for print media?
The recent years have been marked by various technological developments such as smartphones, smart TV’s, tablets, and e-books just to name a few. However, these advancements had a remarkably negative effect on the publishing industry. Declines in the revenues and budgets of newspapers, magazines and books made print seem old-fashioned and maybe even obsolete.
Nowadays, most content is created by the publics in the form of online (micro) blogs and videos, meaning the money has to be spread out over a larger group of ‘journalists’. The financial crisis also had significant effects on the profitability of publishing companies, as the money predominantly flows to the smartphones and iPads instead of the publications.
This print-to-digital movement calls for new businesses models for the print industry, yet developing such a model is easier said than done. Lower revenues are inescapable, no matter what. Even though all newspapers and magazines notice a change in revenues, some are managing to keep up. But for how long? Is there a future left for print media in a world where everything is already digitalized?
I am looking to write a report on this topic and analyze the opinions of others concerning this matter. Your feedback would therefore be very much appreciated. Thank you!