- Jacquie McCarnan
Social Media Strategist, Social media marketer, canadian, enviro, Social Media Canada
Can Social Media make companies accountable for their actions? (think United Breaks Guitars)
Everyday we see ad campaigns touting what company A or company B is doing for the environment or how much they give to children's hospital but how often is that lip-service? How many times have you been in a restaurant that has a great campaign about their environmental initiatives only to watch them toss out tons of garbage? I hope to use Social Media to draw attention to the issues that affect us in our daily lives and make us stand up and say "hey, that's not right! You said you recycle but you forgot to tell your staff!" Idealistic? Perhaps but what if....?
Closing Statement from Jacquie McCarnan
Thanks so much for your great comments! I don't seem to get alerts when this conversation is commented on, have to figure that out somehow. Otherwise I would have been more heavily engaged in this conversation. I'm on it now though.
Kevin, I've been trying to get some attention for a serious issue here in Canada. We have a company called Tim Hortons. Every year they have their Roll up the Rim to Win contest where billions of paper cups are used to encourage people to win prizes. For many years Tim's has been wrapped on the fingers for their lack of sustainability and responsibility. This year, right after the Roll up the Rim contest, they put out a Sustainability and Responsibility Report. It was complete crap and filled with corporate rhetoric. I've been trying to get people engaged in the conversation but it's tough without a hook. I've managed to attract some attention but not nearly what I'd hoped for. Not that I'd give up but I think the power is there in Social Media, we all just have to work out how to best utilize it and figure out how our voices can be taken seriously.
Perhaps a whistlerblower page? hmmm, maybe I'll get on that tomorrow ;)