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Scott Armstrong

TEDCRED 50+

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In this day and age, is presentation more important than content?

It's been 80 years of TV and even longer when it comes to advertising.

So much is consumed via screens and it's tempting to take things at face value.

Music is a good example of this: are people too ready to accept the spiel without thinking about the content they are being sold?

This question does not refer only to marketing for products but also political spin and network "news"

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Closing Statement from Scott Armstrong

in conclusion, it's pretty obvious that presentation carries a lot of weight, sometimes more weight than the message, product or content.

i also realised that despite the constant hammering on our ears and eyes by the advertisers and spin-doctors out there, people are complex and they are not affected in the way that propagandists may like to think.

i also figure that some people prefer things that way - living in a world of screens where the presented is more attractive than the reality.

i believe that people are far more media-savvy than ever before and that has a huge impact on the way that a message is received. this is the part that the propagandists don't have control over - though, they probably feel that data mining is getting them closer (i don't believe it is beyond generalisations).

cheers to everyone who added their thoughts.

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    Mar 13 2014: It seems to be the exception rather than the norm to sit down and really listen to, get immersed in, beautifully performed music. Beauty is the content. To appreciate the beauty of things takes much more time that many people actually have, and I wonder if commercialism, and its reliance on presentation at the expense of content, is responsible? In other words, do people actually have the time for 'content' - or is it more to do with inclination?

    I can only use myself as an example: I lean heavily on music to alter my mood for many and varying reasons. That relies on the 'content' I have found myself - not found by someone else which has then been packaged and presented to me commercially. I have a phobia against populism, and the saccharine emotions it confers not only on music, but in many other areas where beauty is otherwise found.

    It's the same with politics and news. It's interpreted or face-value trash that has been packaged up for me and presented in a way that I'm expected to pay for and accept. I find it insulting to be expected to accept it. I go out of my way to experience politics and news from what I personally know, what I've personally experienced, what I can deduce and what I can find out for myself.

    In my view, presentation should therefore be merely the means to communicate content - not the means in itself. If presentation becomes more important than content, it is just cheap, meaningless fluff.
    • Mar 13 2014: Allan,

      I would like to do an exercise with you about something you just said that sort of has been a thorn in my foot for quite some time. Maybe you can help me figure out a way to better deal with such matters while at the same time I confer you a gift to enhance your appreciation of stuff. If you choose to do this exercise keep on reading this whole response, else please just let me know that you have read this far and decided to stop at some point rather than continue.

      The thorn that has been in my foot for quite some time involves the notions around how some find it insulting to be expected to accept something. In many cases I do expect others to accept stuff without feeling offended or insulted, especially when the stuff accurately reflects what be. I sometimes consider that individuals choose to play the 'I am insulted by that statement' card, as a way to avoid dealing with the statement directly. Maybe you can help me figure out a way to better deal with such matters. When the stuff accurately reflects what be, how can one 'induce' others to just accept it independent of personal feels individuals may associate to the stuff. The gift I wanted to give you involves the notion that expecting you to accept a gift may be regarded as a complement; by the same token whether someone chooses to accept or reject a gift may be considered by the giver as this or that and involve all sort of things. Personally when I choose to give a gift I leave it to the other to accepts it or rejects it. I do expect them to accept it, though if they choose not to accept it well … that is that… and if they appreciate the gift or not well … that too is that.

      Looking forward to your response, hoping you choose to some how help in this endeavor.

      Be well
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        Mar 13 2014: Esteban, thank you for your thoughtful response.

        Well, maybe 'insulted' is too strong a word to describe the kind of implied expectation that you or I are just like everybody else in the arena of commercialism and consumerism. I think "resentment" might have been a better word to use. I apologise if I caused a misunderstanding.

        You are raise a good point about the subtleties of giving and accepting gifts. I hope I can answer adequately to help remove that thorn from your foot.

        I would value a crayon drawing from a child more than I would value a wad of $100 bills. What buys my heart is another person's heart. I would be touched deeply by the child's gift and it would stay with me for a long, long time. A material gift of money or 'stuff' on the other hand, can be superficial, fleeting and possibly even insulting because it could be taken as an implied comment on another's inadequacy in existing in a world dependent on the very same money and possessions. I think pride also plays a big part in how such gifts are accepted.

        That's not to say the gift of money is always a superficial way of buying friendship, love, or anything else that should originate from the heart. The point is, it should not be a substitute. If money is there in a supporting role for heartfelt gifts, then I personally have no problem in giving or accepting.

        I'm not sure I'm explaining myself too well, but does any of this make sense in answer to your exercise?
        • Mar 14 2014: Allan,

          I understand how you appreciate the value of genuine thoughtful love especially when contrasted to some convenient corrupted use of one's talents and assets for the sake of personal satisfactions. My grandma used to say that money can't buy happiness, though having it sure helps finding it. Indeed pride can play a big part in how some gifts are accepted.

          To me the particular term we employ be sort of a bit irrelevant … 'insulted', "resentment", "turns off" 'offended', 'infuriated" "devalued" "manipulated" "wrong" "depressing" "repugnant"… any of them and others could be use and the fundamental statement would still be :

          I find it (---somewhat negative---) to be expected to accept it.

          what caught my attention was how the statement reflects in a way something that's been bothering me for quite some time where I do happen to expect others to accept it as it be. Often times I observed how many will feel 'insulted' for me daring to question the veracity of a claim, or the fundamental beliefs someone holds or pushing them into a catch 22 or forcing them to accept something. I do realize that their feeling has more to do with a reflex to save-face and keep their reputation and respect intact rather than concede the issue, never the less to me that's like making a tantrum to get to win the game. I want to figure out a way to better deal with such matters while at the same time maintaining what be as what be. The gift I thought to confer to you in this interchange was an alternate storyline that enhance your appreciation of stuff. When faced with the expectation to accept it, you will now be able to consciously choose among many possibilities; including ---somewhat positive ones---

          I still wonder how to best deal with someone who chooses to feel a certain way rather than another when 'forced' to recognize and accept what be; to me its a simple matter of each just recognizing what be.

          So what would it take for you to be expected to accept it and fell ok?
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      Mar 14 2014: Hi Allan,

      i feel the same way. my partner wonders why i get angry if i see an advert or the 6 o'clock news. i tell her that both insult my intelligence. she shrugs.

      now i don't really care about sales-pitches - i usually avoid ads and i'm a person that will purchase something when i need it rather than seeing some "save 60%" guff (it helps that i'm a poor musician). i also avoid the news like the plague.

      it's political spin and the way the media gets in the way that really bothers me. i think that spin doctors are the worst part of democracy.

      normally, it wouldn't matter if someone is gulled into buying something they don't need or use - ab machines, anything by Apple ;) - it's their money, it's their choice. but when there are obviously biased news programmes promoting a particular political party in subtle and not-so-subtle ways, it's not on. especially as most news programmes like to promote the idea that they are objective and honest (hahaha - that always cracks me up).

      i think that straight-forward reporting of policy and practice when it comes to politics is all that is needed. preferably a website without presenters.
  • Mar 18 2014: I don't think so.Presentation is more important for fools. But content and presentation both is important for the wise. And enlightened can do whatever they want to do with the content without presentation.

    So,we are sometimes fools,sometimes wise and sometimes enlightened because we are human beings not God.

    And some are like swan who can separate milk from water.
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    Mar 16 2014: Yes in the sense that no one will hear you unless you present the information in a manner they will hear. In this day and age where we are inundated with "information", little of it is heard.

    The vehicle for this marketing/information is emotion. Emotion is the disposition of the interest of the individual. E.G. information presented in a cheerful manner will not be heard by someone who is angry or vice versa.

    The news is always sold through fear. My solution is don't watch the news, as I haven't in decades.

    Reality by definition is agreement, consequently it can be created. Edward Bernays was the pioneer of this, the communist leaders credit him with everything they know about propaganda. Politicians have been using this knowledge ever since.

    Another solution is to be careful about what you agree with consciously or unwittingly. This is the very core of freedom and it requires a constant use of logic.
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      Mar 18 2014: i've been thinking - and this may not seem sensible - that the audience doesn't matter one whit.

      as a performer, it may seem counter to my purpose but, for me, writing and performing songs is a very personal, inner thing. as i get older, it's something that i need to do and i have realised that the audience is superfluous to that process.

      my band is not well-known by any stretch of the imagination and yet we still play. we still do gigs, write and rehearse new material and we do it in our own way with no pressure from management, record company or irate mothers of 8 year old girls who feel we are not being upstanding role models.

      funnily enough, it's that very attitude that real people respond to and it is one of the first things killed off when attempting to appeal to a broad audience.

      of course, at a real, live gig, the audience is equally as important as the band. if either one does not do their job, the energy is minimal but when both are "into it" the energy is palpable.

      i'm a ball of contradictions :)
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        Mar 18 2014: I think I get what you are saying. I get that you are saying that you first have to have something to say. I think the better authors fit this mold as they have lived what they write about.

        I think you are talking about genuine communication. Art and communication are the same thing.

        Although an audience is not part of the creation of the art, there is no communication without the audience, When it is genuine communication it is palpable it is real.
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          Mar 18 2014: the creative process (which is a terribly bureaucratic way to say it) requires no audience. in fact, an audience can be detrimental to song-writing as i need to feel comfortable enough to churn out the rubbish in order to get to the good stuff. it's only the final form that i am happy with performing in front of others.

          my problem with a lot of popular music is that people appear to be choosing an audience (kids) and then building everything from that. when that's the process, then the content is completely irrelevant beyond gimmicks and appearances designed to appeal to the chosen audience.

          it's that old advertising trick: sell the punters themselves, in which case, you're selling them nothing
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        Mar 18 2014: Yea that is what advertisers call positioning. So they don't have anything to say. I consider the "news" to be an example of that. Either way it is Not communication.
    • Mar 18 2014: Pat,

      Yes, liked what you said … I have found that presenting certain ideas in regards to what others insist I agree and consent may not be heard by them because of what they insist I agree and consent… Wonder how to get over that hurtle and maintaining a rather objective cool focus…
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        Mar 18 2014: I read something the other day that might be apt,

        The biggest communication problem is that we do not listen to understand, we listen to reply.
        • Mar 18 2014: Pat,

          That being the case: how does one present something so that others reply back the content we seek for them to understand? especially when certain ideas in regards create cognitive dissonance within maintained ideas they have.
        • Mar 18 2014: Pat

          could not agree more - but it is even worse, the reply has nothing to do with what is said or the question asked -they are trying to make their point or show how smart they are.
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          Mar 18 2014: Pat that is the statement of the year. Everything is about the protection of the rice bowl. This statement also explains the value of spin doctors, talking heads, spokespersons, and the complete disconnect with general population.

          I was at a townhall meeting with John McCain and he was asked a question and he immediately attacked and told of his experience as a POW and years in Congress and gave his resume ... ahhhh what was the question? The whole purpose was to discourage anyone from asking any more questions ... it worked.

          Socialism requires obediance ... not inquiring minds.

          Great quote. Bob.
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        Mar 18 2014: Esteban

        What makes you think they are interested in what you are talking about?

        Decide if you want to understand them.
        • Mar 18 2014: Pat this conversations almost over so you may not be able to replay …

          to sort of use your word and answer your question…
          what some are interested in has nothing to do with what is relevant to be done and accomplished -they are trying to make their point or show how something, or posit something they have are rather than focus on what needs to be embraces, cultivated…. and done. Sometimes substance and content is key though it may be required to be present just right.

          thanks by the way your comment is part of my latest insight… present something so that others reply back the content we seek for them to understand… how to do that is my next task
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        Mar 18 2014: Wayne

        What is the point in talking to them?

        The key is interest are you interested in them, do you have any interests in common, what are their interests?

        By using interest by staying interested this posturing can be sidestepped. Salesman do this all the time.
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        Mar 18 2014: Esteban

        If you want them to be interested in what you are talking about you have to be interested in it as well. If you stay interested you will pull them into interest as well. You have to stay interested. This is the discipline of a salesman.
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    Mar 13 2014: Content is more important; presentation is also very important. Good content with poor presentation is like a nutritious food that tastes horrible.

    If it nutritious, it would be better enjoyed if it tastes nice.
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    Mar 18 2014: i guess for the fools, the presentation is the content.
  • Mar 16 2014: unfortunately very true....no matter how good and important the content may be without a good presentation,it is difficult to communicate your ideas to your audience...humans dont just deal with content and facts but also there is this side that doesnt look at facts but rather color,presentation and all that...and from what i see...i think this part has a greater influence on our decision making. good presentation on its own isnt bad, if it is able to carry out the right information people need to know rather than creating ignorance and deceit. imagine sitting at a boring lecture with loads of information as against a short lecture full of jokes with little useful info..where would you be?
  • Mar 15 2014: Let me paraphrase one of my favorite sayings, "presentations, today, are made to sell and protect the presenter and not to inform or educate."
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      Mar 15 2014: i've had to sit through several education conferences that are very much all the rage at the moment.

      i've been forced to endure many terrible keynote speakers - a handful have been quite good, many have been a waste of my time, because i see exactly what you posted above.

      what galls the hell out of me are the number of audience members who have left the room with the same glazed look of vague excitement that i used to associate with religious fervour after a charismatic preacher has blathered on for 45 minutes.

      there is a whole lot of "Hey, yeah!" statements and precious little cogitation over what was just said. talk about hook, line and sinker.
      • Mar 15 2014: could not agree with you more, seen it in many times in technology and many people seem to re-invent the same thing with different terms (claim it is something new)
  • Mar 15 2014: Unfortunately yes. Even Microsoft windows and NBC is going for presentation, Bill Gates is working hard to poverty. At the same time he is making people dumber, We are losing ability of rational thought. Even when leaders talk about President they talk more about appearances then the decision being a right one for the people involved. May that is the way of Brave New World
    • Mar 15 2014: Raj,

      I think you focused on a fundamental issue with your comment … and corroborate what many here have stated and rested… many individuals have picked appearance over content…. and many squirm at the thought of having to actually deal with the right content… some believe that any content will do… without realizing that only what actually works will work … as you sort of said :

      "... they talk more about appearances then the decision being a right one…"

      soon enough the truth will be exposed and those who picked the right way will get truly rewarded and those who picked the other option will also get 'rewarded'. I rather truly get rewarded than just appear to be rewarded…

      Thank you for you comments ...
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      Mar 15 2014: politics is the one place that PR spin is unforgivable. i completely understand advertising regardless of my opinion of advertisers but when it comes to politics, all we need is information.
  • Mar 15 2014: Scott,

    Unfortunately true, pretty pictures and entertaining slides are more important than the facts and truth. This has been true for several years. This has made imho the increase in very bad decisions because no one really looked at the base data and understands the underlying relationships.

    It has even gotten into the educational system. Esteban used the term "edutainment" - love it. There was a letter to the editor and the college student was complaining that his bad grades were because the professor was not entertaining enough.
    • Mar 15 2014: learned the term edutainment in this conversation from Scott :-) I too liked the term… technically you accurately reported that I did use the term "edutainment"… which I did… though it sounds to me that I am being credited for it… and feel obliged to set the record straight…

      what can be done to deal with the situation that Scott described with --- accept the spiel without thinking about the content they are being sold ---it goes in all sort of directions! From "I was just following orders" and/or "i was doing what everyone was doing" … to … "'someone/something' made me do it"… of course being under the influence of stuff can result in doing all sort of thing… still it's best if one recognizes one's participation in the matter rather than seeking a scapegoat … this reminds me the distinction between "it broke" and "I broke it"… of course assuming that one actually had something to do with the event! I remember a time when I pressed the button on a vcr and got lucky... the machine malfunctioned at that instant.... it broke, when I happened to press play... thought the malfunction had little to do with me pressing play. It just coincided one with the other. thought I had to accept the spiel without thinking about the content being presented by the owner of the machine… so what can be done to deal with the situations where individuals just look for a scapegoat rather than reform and learn to behave appropriately…
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    Mar 13 2014: Hi Scott,
    Presentation has always been important, because it is the first element presented to an audience. For some folks, perhaps it is the ONLY element they notice! As a musician, I'm sure you realize this?

    You said it in another comment on this thread......"What it comes down to is people thinking for themselves and making their own mind up - that's the bit that takes some work."

    I think the first step in the "work", is realizing we have choices.....I call it work/play:>)

    Some people will evaluate information and explore on another level after seeing the presentation, and some folks will not. Some folks believe everything they hear on tv.....some folks will evaluate the information on a deeper level, and there is a variety of choices.....people thinking for themselves.....or not!
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      Mar 13 2014: oh, i know that presentation is very important from the point of view of selling anything. i would like to see Media Studies being taught in schools - on a serious par with traditional literacy. visual language is so much more influential these days than reading and writing.

      in my band, we deliberately steer away from going all out to advertise ourselves beyond gig events on fb and posters (some upstart young Advertising student will claim that our brand is therefore not having a brand - you can't win with these sorts of battery thinkers). it's what makes us the world's most popular unknown band..

      our latest video is a bit slicker than our last couple but it still tends away from the current trends in pop video making. we just had a whole lot of fun :)
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        Mar 13 2014: I think schools *do* work with students on this issue. I actually remember this subject from 8th grade in the mid-20th century- the importance of looking past the packaging and marketing. In the United States Ralph Nader effectively launched a consumer protection movement in that era by drawing attention to shoddy products that were not what their promoters/packaging pretended them to be.

        I must admit I shudder even when I hear people being encouraged to "fake it 'til they make it," because I feel like there is too much rather than too little "faking it" in modern life.

        Particularly online, we see, I think, an abundance of declarations of credentials or supposedly authoritative sources that would surely not bear close scrutiny but are put forward to persuade the gullible.

        Those at the forefront of education reform now put close to the top the need for solid instruction in this area of seeing through the junk/distortions/packaging, as so much in modern life depends on being able to sift through an abundance of information often of entirely dubious quality.
        • Mar 13 2014: Fritzie,

          I too shudder at certain expressions while sometimes valuing an underlying idea related to the statement… believe its possible make it so and may even propitiate it actually becoming reality. Self-fulfilling prophecies can be dreams come true or a nightmare. individuals ought to cultivate the better ways always. The main difference between a charlatan and a visionary resides in that the former can't recognize the truth of the matter while the latter can. Sometimes keeping the chin up and holding on to the appropriate attitude can tip the situation in the proper way.
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          Mar 14 2014: don't get me started on t-shirt philosophy and catch-cries like fake it until you make it, Fritzie, i really cannot stand that kind of dumbing down.

          i have seen it so often in education circles - ed conferences are the worst for this - where someone (usually a keynote speaker) comes up with a catchy phrase (usually it rhymes or uses alliteration) and then touts it as some new kind of philosophy or approach. without fail, these terrible cliches cloud the issue and confuse it.

          "empowered, lifelong learners" is another done-to-death phrase in education. human beings are born this way, it has nothing to do with schooling or selling computer tablets to schools.

          you guys on this thread all give me hope that there are plenty of people out there who actually think and cogitate over information they are presented with.
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          Mar 15 2014: Fritzie and Scott,
          I'm not particularly fond of the phrase "fake it 'till you make it", and I do not perceive a challenge with it either. There are at least a couple TED speakers who use it in their talks, and I interpret it to mean "practice".

          When we are moving from one paradigm to another, it may feel like "faking" it because it is something we may not be used to, so it takes practice. Sometimes, it helps to "present" the concept even to ourselves before we totally accept the content as a new belief/practice/behavior.

          There are many different ways to express something that may be an old recycled idea, which has been offered to us by sages, gurus, teachers, philosophers, psychologists, etc. throughout history, and I find it amusing when someone offers it as a new idea.....the "new psychology".....LOL!

          How we use, and accept presentation and content has a lot to do with our own perceptions of what works for us as individuals and how we integrate our beliefs with reality.

          "Fake it 'till you make it" reminds me of a song I used to sing continuously when recovering from a near fatal injury.....you probably know this one Scott....Accentuate the Positive, Eliminate the Negative" ....enjoy....accentuate the positive....fake it.....practice:>)
          http://youtu.be/4IP9h40z0sk
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          Mar 15 2014: Hey Colleen,

          it's always the way that people decipher things differently - it's what makes music and art so cool.

          fake it til you make it is such a misleading catch-phrase. to me it sounds like "tell lies until people believe it", which is kinda relevant to this conversation.

          it's what i meant when i said that such catchy nothings end up clouding the issue. i'm sure people using FITYMI actually mean "just get started and do it and eventually, you'll be good at it". i'm not sure why they wouldn't say that in the first place but i understand that a rhyme-y phrase helps people remember the pitch.

          I see so much rubbish being shared on social networks that are flippant rather than meaningful. One of the worst is the quote from some guy that goes "The people who will survive in the future will have to be able to learn, unlearn and relearn".

          What a load of rubbish! it betrays a complete lack of understanding about how technology works and misses the fact that people have always been able to change; that it's not a new thing at all.

          but this is the third side to this conversation - reception: how a message is received. i'm a self-confessed cynic. it's the real essential skill for this Propaganda Age.
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        Mar 16 2014: Hey Scott,
        You are a cynic??? Really??? I hadn't noticed!!! LOL! It's ok....be whatever you like...it's a choice:>)

        Yes indeed, we decipher things differently, and I have no desire to put too much energy into a phrase....it is what it is, and we see it differently:>)

        That's probably why I don't spend much time with social networks....."so much rubbish"....as you insightfully say:>)
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          Mar 16 2014: am i that transparent? oh well, it's what companies and bureaucratic institutions claim to try to be so I suppose that's a thing. :)

          i don't really have a problem with social networks. like most things, in their proper context, they are fine. it's when your expectations are decidedly frustrated that they become annoying.

          what i am discovering from this conversation is that i assume that people don't think too deeply about these things and that my assumption is wrong. it's also like you say - if something doesn't appeal, don't delve any deeper - it's why i avoid ads and news programmes.
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        Mar 16 2014: Dear Scott,
        Transparency is a good thing....in my humble perception:>)

        I don't have a "problem" with social networks, because I choose how, why, when and with whom I connect....like you say.....put it in the "proper context" for ourselves as individuals. The same for ads, news programs, entertainment, etc. etc.....

        Having expectations for anything in the life adventure can be frustrating, so rather than create frustration in myself, I let go of expectations. I remind myself that as a thinking, feeling, multi-sensory, multi-dimensional, multi-faceted adult human, I can sift through information in an attempt to be accurately informed.

        I like to know what's going on in our world, and I do not like being bombarded with the same news stories over and over again, so I watch some local, some regional, national, and world news.....it's a choice that gives me a bigger picture:>)

        Some people will simply accept things at face value (presentation) and some folks will think, feel and delve into things on a deeper level, going beyond the presentation for more content, and that probably depends on an individuals particular interests? That's why in my perception, presentation and content are equally as important. The presentation gets our attention, and we can choose how much we want to delve into, and explore the topic.

        Music changes for me at different stages, because as a performer at one time, I was often analyzing music and songs to be able to give the best possible performance. Now I usually just sit back and enjoy. We are both transparent.....and different.....that's what makes humans so interesting....don't you think?
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    Mar 12 2014: I'd like to use Walmart as an example to clarify my thoughts on this.


    Walmart advertises that they have incredibly low prices on every day products. They claim that if you shop there you will spend a lot less money on merchandise. Their quality, however, is so poor that you end up spending much more of your hard earned money on replacing items that do not perform or gas returning to the store to get your money back or just giving up and going to another store to buy the same item for a higher cost but of a better quality.

    In, I believe it was 2008, Walmart had a revenue of $480 billion. At a time when the rest of the country was seeing a decrease in business and many companies were struggling to stay open, Walmart was raking it in. They kept advertising that they could provide for our suffering economy by reducing their prices yet we all know this isn't necessarily the case. You can walk down any aisle in Walmart and see that their products are not that much cheaper and in oh so many cases they are higher than competitor's prices. This has always been the case.

    People just stopped caring about the "Buy once buy right" mentality of quality made products and decided that the cheaper it is right now the better without any thought of the long run and what will still be working 5-10 years from now.

    Advertising when done right makes people feel like they don't even have to think about their choice. They feel as though it's all been laid out in front of them despite the fact that we all know advertising is manipulative and seldom carries a message of truth we still want to believe that people don't just flat out lie to us to make money.

    But we need to stop and think because they do flat out lie.
    • Mar 12 2014: Ang,

      It goes even deeper… I know of products designed to last only the guarantee period time and then start falling apart… actually I know of products that will not last the guarantee period time if actually used! For example some exercise machines … thing is companies have done their homework and know that most customers will use them things to hang towels, or will lose the receipt. I once bought a $1.00 hand watch with a lifetime guarantee… that just required sending the watch with the proof of purchase to some place and paying a $5.00 handling and processing fee. At their discretion they would repair or replace the unit and send an equal value one.

      It used to be that one could have stuff repaired but when it's more economical to buy new and upgrade… guess what's going to happen. In a way you pay for it one way or another… in some cases individuals benefit from others paying the bill...
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        Mar 13 2014: "upgrading" technology is another good way to get repeat sales.
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    Mar 12 2014: There's sound cloud which does not have video content but it's up to you to start listening and sifting. I have found that using recommendations from people who have music channels on YouTube to be good start to finding new musicians who are not signed.
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      Mar 13 2014: that kind of site can be great.

      some music sites (reverbnation, for example) are really just trading music like it's a commodity. Spotify and other similar sites are the same. they are aimed at music consumers not music lovers (in my opinion).

      they remind me of the kids that just tried to rack up the biggest number of friends when facebook first came out.
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    Mar 12 2014: most definitely it's the way you present something and the way you'd want folks to perceive your agenda, idea, product..........
    To sum it all up YES presentation over content
  • Gord G 50+

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    Mar 12 2014: Yes. In this day and age and every age leading up to this age. The digital age has simply made it more efficient and egalitarian (as long as you ignore the technological divide).

    To quote Shakespeare…"Friends, Romans, countrymen, lend me your ears"

    Rhetoric has always been the strop for intellect ….or perhaps to blunt opposition. Either way, eloquence of presentation is (to paraphrase Marshall McLuhan)... the message.
    • Mar 12 2014: Gord,

      Your message reminded me of and recent observation of how there has been a shift in business models… where businesses business is enabled by a sideline different business… This is most apparent in pyramidal schemes businesses… the real business is the products sold, the hype is in becoming an independent associate of the business… maybe google is a better example… their real business is selling advertisements to companies , their hype business is on free searching…
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      Mar 13 2014: i agree but i would say "convenient" rather than "efficient". there's a big difference there
  • Mar 12 2014: As a business major student, I think that presentation is much more important than the actual content. Recently, many of scholars insist that contomporary market is in the middle of perception war. What this means that majority of people all over the world acts based on their perception rather than analyzing the actual situation or product. In terms of this fact, presentation is very important because presentation is now a good method to make a good perception. For example, Steve Jobs was specialist of this. When we actually look into the fact of I-Phone, all the great techniques, hardware and software was invented by someone other. It was not Steve himself who invented that all the things in the phone. But why was he so famous, and why did he got so much respect? This is because he was good at two things, thinking creative idea and making a good presentation. I think he is a poster child when it comes to this issue.

    Let's think of our own example. Lets say that there is a train company that have a problem with long rail road. When we ask a solution of this problem to engnieers, they might answer that the company should make new faster railroad than the old ones, and get rid of the obsolete railways. But this causes too much cost. As a naive marketing man, I would rather suggest this solution. Why don't we just maintain the railroad, and hire some of the super models from all around the world, and make them to serve in the train. And many customers will now say that trains should go much more slower, and for the company there will be still lots of money to spend!!!!(Ii refered this example from one of the ted talks, i am sorry that i could not remember the exact name of the talk)

    Since I have a limitation on the amount of word that I can use, my answer should stop here. If you want to know more example or discuss about it, feel free to reply on my comment. Thanks for reading my opinion
    • Mar 12 2014: The presentation may get you in the room, the content (performance) keep you in there!

      In other words the means the ends the in-betweens and a bit more all can be vitally important.

      Liked your example of shifting the issue from getting there as quickly as possible, to enjoying the ride and take the time to smell the roses. The packaging extends past the physical into the ideological and emotive. It is more than the product itself, it is what said product enables to happen.
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        Mar 13 2014: it's getting to be like that for everything. the advent of social network has slowly introduced dialogue in the media (as opposed to the one-way monologue from TV and radio).

        when you sift out all the pics of cats and peoples' dinner, you are starting to get people that comment on social ad political issues.

        the thing is, it's no better or worse than, say, the government's point of view, or the advertiser's spiel - ultimately, it's just more information (biased or not) to sift through.

        What it comes down to is people thinking for themselves and making their own mind up - that's the bit that takes some work..
        • Mar 13 2014: The real challenge now involves the kind of thinking individuals choose to cultivate…

          In a satirical way:
          Someone to somebody : "My way or the highway"
          Somebody to someone : "It will be the highway, lets go"!
          Someone to somebody : "Wait a second, I want it my way"
          Somebody to someone : "You should had said my way or my way"!
          Someone to somebody : "I want it my way or my way"
          Somebody to someone : "LOOK this isn't about someone's way, it is about actually getting there on time... and if we want to make it on time the highway be the only way to get there at this time, It will be the highway, lets go"!

          The real challenge now involves individuals choosing to cultivate appropriate thinkings ways… it's not about who is right, it's about what be right!

          Ultimately it's about what be better and choosing what be better! What it comes down to is people thinking/feeling/doing what ought to be done as it ought to be done when it ought to be done… be it involve a bit of work, a bit of play, a bit of caring, a bit of intelligence, a bit of humor, a bit of… ( this or that ).

          Yes individuals ought to think for themselves and make their own mind up - just make sure each chooses the right answer … that's the bit that takes some willingly embracing what ought to be embraced rather than the alternatives. Of course when someone chooses one's way to correspond to the highway well the choice between "My way or the highway" becomes "My way AND the highway AND everybody's way who chose one's way to correspond to the highway". It can be a win-win-win way where everybody wins and even someone willingly goes by the highway…

          Enjoy… or if you want some other alternative well enjoy that :-)
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        Mar 13 2014: exactly. but until one can get past the sales-pitch, one is really only making a decision based on the sales pitch.

        i suppose that if perception is everything, then The Matrix movie had it right.

        if real life is uglier than media life and someone chooses to believe the media version, is that any worse than the vulgar reality..?

        art imitates life. or does it..?
        • Mar 13 2014: Scott,

          As you said " until one can get past the sales-pitch, one is really only making a decision based on the sales pitch"

          Evidently perception implicitly holds that there be something one sees, hears, or become aware of through the senses. Let's keep in mind that there be physical /mental /spiritual /emotive and a bunch of additional senses.

          You ask: if life is uglier than media life and someone chooses to believe the media version, is that any worse than the vulgar reality..?

          I wonder; WHY the pitch of that question involves painting realty as worse ugly and vulgar.

          I imagine that if the delusion is better than the reality many will choose the delusion… of course some will be deluded into thinking the delusion is better than the realty and end up deceived into the delusion where they think they chosen the better way rather than actually choosing the better way. Kind of hard to find a better way when one consider the wrong way to be there right way and the right way to be the wrong way. Some suffer because they think they have to suffer to be able to enjoy rather than just learn to enjoy. Some think they can do something to atone and restitute a mistake when they just need to recognize what happened, acknowledge it, and do the appropriate thing. Which may involve 12 steps. Of course that can be an almost insurmountable challenge for some to overcome.

          The matrix movie involved a synergistic collaborative codependent coexistence … now that I look upon it I see that there also was also a dualistic ploy… if you know the end of the saga… the control mechanism wins the fight by not fighting and ceding into guiding the flow of things a certain way…
      • Mar 15 2014: I like your term edutainment
        • Mar 15 2014: learned it in this conversation from Scott :-) I too liked the term…

          they say that imitation can involves a subtle form of complementary appraisal
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      Mar 13 2014: good point. i think you could be right. and by the time people wake up to the fact that they bought a presentation not a decent product, they probably don't give a toss.

      i think that advertising has gone too far. people need to wake up to the fact that a sales pitch is not based on what's best for the customer.

      suckers every minute, they say..
    • Mar 15 2014: Hope you really do not believe this because if you do, then go into sales - only place where it is true.
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    Mar 12 2014: I knew of one lady that ran around all day in her gym gear after dropping the kids off to school except she never attended the gym.
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      Mar 13 2014: i always think taking up a sport these days is too expensive - you need the shoes, the body-lycra, the right drink and the right drink bottle, specialist equipment, the right headband... :)
  • Mar 11 2014: I think that its been the case for a long time that presentation tramps content and biases individuals choices… though it may be just now that more and more individuals get to produce good looking presentations that individuals are looking into the real content.

    Indeed many accept the spiel without thinking about the content they are being sold… though individuals are starting to wake up and think about the content of the stories they are being presented… more importantly individuals are getting better at identifying the real deals and exposing the frauds… or at least more suspicious about what the deal is… this may also be desensitizing them from being able to discern the truth of the matter…. as they are suspicious about even the real deals…

    I agree with Fritzie… someone can offer great expertise in a subject but present that content in a manner inappropriately pitched to the listener, who therefore chooses to reject the content and forgo the advantage from the opportunity and focus on the poorly presented content. I think most people would rather have a really expert surgeon that is also really handsome and friendly! Of course many would gravitated towards someone that makes them feel comfortable rather than someone who is actually good for them! Some judge what is right based on how they feel about it in the moment and some judge what is right based on a different criteria… heck some even judge it based on what is right!

    I just noticed how you framed the question in a bit adversarial dualistic form ... this more than that… What would happen if we used a different form… how important is this and that and how do they compare to each other and help each other? Hey thanks just got to learn something new...
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      Mar 11 2014: I think I might not have been clear. I was saying that students can often not understand poorly presented material. It is not that students choose to reject the content in these situations but that they cannot understand the content the way it was presented. I was not suggesting students are drawn to poorly presented content.
      • Mar 11 2014: Fritzie,

        Please not that I took what you originally comment on this conversation and applied it in a more general form… sometimes individuals choose to stay away from great insights because of the way the insights is presented … I wonder where your last comment, of what students are drawn to, comes from… what I said is that individuals are attracted to what looks nice thinking it will be nice… I posit that individuals ought to be attracted to what be nice.

        I am sure that students can learn to understand just about anything… it does help if someone shows them the ways… Something that I learned a long time ago was that each needed to translate from the language being presented to the language one uses to learn and do stuff, then one needs to translate what one has learned and done back to the appropriate language … in other words be it poorly presented or nicely presented the material goes through a conversion process into a useful form.

        I am a bit tempted, lured and seduced to get into the issue of discerning if it be the teachers/speaker responsibility or be the students/listener responsibly. Suffice it to say that such determination stems from 'the blame game' and seeks to know who be this or that when the fundamental issue here ought to focus on seeking to know this or that. In other words sometimes individuals get entangled in who's to blame rather than just dealing and resolving the issue.

        For the record I was suggesting individuals are drawn to nice looking stuff that is congruent with their ways of thinking and feels good while being a bit turned off by stuff which may seem offensive to their ways or which presents a challenge . Many perceive a challenge as a confrontation rather than an invitation to jointly explore something.
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          Mar 11 2014: I understood Scott to be focusing on the role of packaging, so that something lower quality in a nice package might get more attention than a higher quality item with plain packaging and that that might lead to a trend of increasingly more attractive packaging with lower quality content.

          He gives as an example glossy speakers with much entertainment value who are not saying very much.

          Confirmation bias is, I think, a different issue.
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          Mar 13 2014: i wasn't really talking about the classroom, rather, the keynote speakers at conferences attended by teachers, so not students at all ;)

          when it comes to teaching, engagement is important when it comes to delivering a question, task or parcel of information.

          i say classroom because that is what the term student denotes to me.

          but, ignoring the classroom for a moment and look closer at teaching as a profession, this is a very pertinent discussion. education is just as susceptible to marketing and product sales as any sector, if not more so.

          technology is a fantastic example. a lot of buzz has grown up around ICT in schools. this is driven in uneven parts by the obvious conveniences provided by technology itself; the education sector/professional development practice and the IT companies with vested interest in schools as customers.

          there is a huge amount of talk about the miracle wonders of IT in schools. i thought this would be a short-lived, natural reaction to exciting new innovations but it turns out, it's somehow been embedded in education itself.

          i realise that change is slow, especially in institutions, but technology in current school systems seems akin to using a spaceship to pull a plow.

          i would rather see ICT being used to streamline the bureaucracy that goes hand-in-hand with teaching and communication practice. it would save time and free the system, so to speak.

          so far, i've seen little more than schools employing digital technology for convenience rather than enhancing, extending and catering for a range of learning styles. real change is slow but it seems as though it would be/should be faster.

          in reality, the change has less to do with simply having the technology and more to do with what using that technology can potentially allow, if you excuse my splitting hairs.

          i'm not seeing change in the ways it needs to happen and i think the sales-pitch from the IT sector chooses appeal over practical application as a selling point :)
      • Mar 12 2014: Fritzie,

        I understand that the 'role of packaging' extends past the packaging and includes the whole experience … 'eduentertainment' 'eduturism' 'eduadventurs' … personally I am rather blunt and to the point … though understand how some like to play games and beat around the bush… It amazing how some packages are full of air just to make you feel you are getting a big thing!

        Of course the means the ends, the in-betweens and everything is relevant and important. What one states, how one does it, the order of doing it can lead to different experiences… though the stuff is basically the same...
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      Mar 11 2014: i guess that's what advertising relies on - people going with a fleeting feeling of security rather than what they actually need. it's how so many unnecessary products are pitched (eg. hand sanitiser, yet another eyelash emboldener..).

      i agree with you that people are waking up to PR tricks and subterfuges. my concern is that this doesn't happen until adulthood and that young people often get sucked in by glitz and glamour.

      i guess politicians have long been elected based on their slick tongue over any kind of vision or tenacity.

      perhaps the old saying is true - first impressions count. it's probably wise to remember the other one - appearances can be deceiving. or that one about not judging an e-book by it's brandname.. ;)
      • Mar 11 2014: Scott,

        If we look at the tools and tricks of the trade … there be loads of stuff to consider… from tacit practical subjective art to more theoretical objective scientific investigations… thinking fast and slow ( http://www.amazon.es/Thinking-Fast-Slow-Daniel-Kahneman/dp/0374533555 ) provides some initial food for throughout that may be worthwhile exploring. Just keep in mind that there are additional ways of thinking than them dualistic conceptions. I often employ what I denote the atemporal way of thinking which involves slow fast, timeless and a bit more…

        I know how some employ the feeling of security, while others relay on insecurity… some engage hope, or call on fear… some practice charming slick tongues, or all sorts of lures… stick, carrots, commitments and their combination. Curiosity, imagination, dreams, expectations, inceptions, allures, doubts, flirtations, beliefs, feelings, experiences, sley of hand, distractions and many more conform the tools and tricks of the trade.

        I have a pet peeve with the notion "not judging" … I consider individuals better learn how to judge appropriately. So instead of promoting the notion of 'not judging', I posit that we promote the notion 'how one judges matters… one better judge appropriately'. Technically the one who promote the 'not judging stance' would simply be compelled to accept the alternative proposed, given then nonjudgmental position. This extends to other notions too. Yes, first impressions count; how they count is relevant. appearances can be deceiving just as they can be revealing, how they are one or the other is relevant.

        BTW it seems that just knowing about the tools of the trade serves in many cases to immunize agains them ways. The one I like invokes the sandwich, low middle high product categories; will induce people to buy the middle one, for they do not want the cheap one nor need the expensive one… of course the expensive one is just like the middle of the line with some extra feature..
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          Mar 13 2014: you make some good points. this is why I think that Media Studies should be taught from primary school upwards.

          people need to understand the way that advertising and network news programmes are constructed.
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    Mar 11 2014: The setting is, I think, important. For example, someone can offer great expertise in a subject but present that content in a classroom in a manner inappropriately pitched to the listener, who therefore gains no advantage from the poorly presented content.

    On the other hand, most people would rather have a really expert surgeon than a really handsome and friendly one.

    Music is an interesting example and I know your profession. I happened to see a clip a few days ago of the Mamas and the Papas, featuring, of course Cass Elliott in her huge mumu and knee socks. I wondered whether a fantastic singer like Mama Cass coming forward today would have a chance, with conventional beauty being such a factor now for women in popular music.
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      Mar 11 2014: i call it "Keynote Speaker Syndrome" where some charismatic vertebrate delivers a 30 minute talk on something and people gush despite them providing no solutions and often nothing new..

      as far as music videos go, the old ones are the best - they don't hide behind special effects. there was obviously no thought given to choreography (a real blight on pop music, in my opinion) and the performers got where they are via actual talent rather than exposure or porcelain teeth.

      i still think a talented songwriter can make it. it's just a matter of bypassing the regular channels to connect with people listening to the music/lyric
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      Mar 11 2014: edutainment is gaining ground. people expect education to be engaging (true to a point) without the students having to commit or work hard. in my experience, anything easy to attain usually has little value
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    Mar 18 2014: Scott, you may be interested in Chris Anderson's blog post of yesterday drawing attention to the TED talk posted yesterday, a cartoon version of a discussion between Steve Pinker and his wife, philosopher Rebecca Goldstein. http://blog.ted.com/2014/03/17/why-this-might-just-be-the-most-persuasive-ted-talk-ever-posted/ Anderson writes that when the same conversation was aired at TED 2012 in a round table discussion format, it was very unsuccessful- too unsuccessful to post as a TED talk.

    But Anderson found the content important and had it turned into an animation for greater viewer appeal. http://www.ted.com/talks/steven_pinker_and_rebecca_newberger_goldstein_the_long_reach_of_reason

    This will be a test, then, of the advantages of the new animation for the identical text.
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    Mar 18 2014: In the past content was less available and getting it across to the intended audience was not as hard as it is today. With the developments in media, the internet and so on there's so much content being distributed that the value of skillful presentation is growing steadily. Because now you have hundreds, thousands or even millions worth of content to choose from - and presentation is what gives you the upper hand in getting your content across to the end-user. However this is in no way to say that presentation is of more importance than content; which has a value on its own - but when getting it across is where presentation counts and is of most value.
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    Mar 18 2014: It is if you're trying to sell something AND do not care about quality. Now about news:

    "Rip and read" Newsmen Robots [Video]
    '"Rip and read." That's how newscasters work.

    'They don't investigate, they don't report, they don't even think...they just read.

    'And they'll read anything that's put in front of them. That's their job.

    'In 1992, approximately 50% of all news came straight from corporate and government press releases.

    'If anything, that percentage has gone up. But it's not just story ideas that come from public relations hacks, the actual words come from them too...'
    - See more
    http://www.brasschecktv.com/videos/news-media-corruption-1/bogus-news-reporting-in-action-.html#sthash.YbESijBx.dpuf
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    Mar 15 2014: To me, it depends on your definition of "presentation".
    To me, it is all about how you present the content, and not just the content itself. The presentation produces the difference between two seemingly identical bodies of content. How you shine the light, where you highlight the details, etc. is all about presentation - and that makes all the difference.
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      Mar 15 2014: i'm not suggesting that presentation is not a part of the complete package, simply that, in many areas, there is much more emphasis on the packaging.

      it happens a lot in music - current production techniques far outweigh the song content. it's pretty typical for an industry that sells most of it wares to kiddies - they always go for bells and whistles over quality. but what we end up with is regurgitated monotony (love songs) that all sounds the same. the stereotypes in popular music are so very old.

      also, politics is another area where presentation is can sway opinion regardless of whether there is anything substantial behind the promises. democracy now depends heavily on this practice. i guess people have known that for a while.

      i see it on packaging of processed foods - breakfast cereals and muesli bars are one of the biggest perpetrators of false or spun information to sell sugar and food colouring as the most important meal of the day.

      i understand that the point of PR and advertising is to make the worse seem the better. i understand that it helps expand profit margins and i get why the squeaky wheel gets the grease.

      it's just that to me, it's all so false. like John Lennon sang: just gimme some truth.

      failing that, just stop selling it to me.

      thanks for your post, Jim
      • Mar 16 2014: giving the truth is like taking the clothes off someone who is wearing them… can be a bit embarrassing to some :-)
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        Mar 16 2014: The concepts of true artistic presentation and sales presentation are diametrically opposed. One is about shedding light the other about masking.

        Lennon's statement of "Gimme some truth" is not, in my mind, referring to presentation, but rather content. He chose "bare bones" production on some of his solo work, but one can't argue the gorgeous, elaborate production/presentation of his and Paul's Beatles catalog. His last album was also slickly presented.

        While on the subject of John and Paul, for a long time I held John Lennon in higher regard as a master music composer. Not any more. Lately I have been pouring over Paul McCartney's body of work and there is no doubt in my mind that he is the most prolific and gifted music composer of the past 100 years. Hands down. He is also the consummate performer of the last 2-3 generations.

        As for politicans, processed foods and PR, the very best of them do it right (presentation of their product/content). The rest do it as you say. But the best know instinctively that presentation and content are one.

        I can't make up my mind about music content. On the one hand, music and love live in the same neighborhood, share the same orbit. Music lends itself so well to expressing love. On the other hand I abhor music that presents the same canned expressions of love - but it's the content - not the presentation that needs attention.

        Still, I largely agree with you that the emphasis on presentation is out of whack. But hasn't it always been that way? Only the best get it right. There's the rub.
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    Mar 15 2014: I see that the major problem ( it is a grand problem) is rooted in our very specific way to perceive our reality. We have developed our mentality mainly on the most superficial sense perception of sight. There is no living animal who would so much depend on what it sees as we, humans.

    "Seeing means Believing" is a leading guidence and proof in all contemporary research and judgments.

    Our excitement over what we SEE takes over our minds.

    As any truly learned person knows - our visible reality is composed of shallow apperances and no matter how many times we "slice" those "things" we would never get to anything real, but see more appearances. Human character has been developed, so to speak, based on this very excitement over appearances. We have been building the whole theater of our society based on this quite fantastic sense perceptions of sight for many millennia.

    I think that this very unusual, compared to the rest of animals, "ability" to trust that what seems to be something is a real thing "out there", is the very reason why our understanding of nature of "things" and events, still keeps recycling throughout history. Our sciences, for instance, still completely depend on observations and we have no idea what kind of other methods may be applied...

    In terms of not learning how to think for ourselves and make our own choices - is only one of endless problems created by our very shallow perception of reality. We are trained in schools to think in ready-to-go patterns, when terminology/language replace the meaning.... " what is the sun? - you know... the sun! "


    Knowledge can be gained - but only when is based on constant COMPARISON of one's personal experience, Otherwise it would be just training and taming for using ready-to-go methods.

    If one does not listen to the truly great classical music performances, one CANNOT compare it with "Rap" and Choose. If one does not read Kant he trusts some soundbytes selling "new" ideas
  • Mar 15 2014: Presentation is like a first impression & is very important in today's era.
    Content is something which comes immedtly next . If its strong & true, then it will touch your heart & will be remembered lifelong.
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    Mar 14 2014: people these days including me ..my frns.. we dont have the time to go deep into the things.. be it some product! or anythng else! n its the era of show off!! we are judged by the brand we wear! our thoughts are judged by the kind of music we listen to.. even though we dont like the thing we bought. or music we listen to.. but we will show off it to others just to show them that we are modren and no less... even though if these thngs dun fit in our lifestyle!

    its the era of not about ourselves but about the other people.. it seems we live for them!
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      Mar 15 2014: hey Lovee,

      i think people choose to be busy or not. the idea that we are all too busy to cook for ourselves or clean up are just advertising angles to promote a product that, not only is not needed, but also detrimental to the environment.

      it is definitely the era of show off, I agree. i just don't have anything good to say about those people but it's like my mum used to say "the squeaky wheel gets the grease".

      thanks for your reply
  • Mar 14 2014: Good presentation and good content are equally important. If either one is lacking the other suffers as well.
  • Mar 14 2014: Scott

    I been thinking over the issue of presentation vs. content from different perspectives… in particular from the entertaining performer point of view… mind you that's on the other side of the spectrum from my preferred stand … I like music and think its wonderful… It is just beyond my present abilities … in theory I get it… in practice well lets just say that every time I hear a song it is like hearing it for the first time… anyways what I was thinking about is that from the performing point of view the presentation can be more important than the content itself. It's a bit like a conversation over a date dinner vs a conversation over a business dinner. In the former the topic is somewhat irrelevant as the objective is to have a good time; while in the later its about getting to the topic and closing the deal.

    Given my pet peeve for dualistic ideologies I wonder what would constitute the third option… presentation -content - and _______? in a slightly different form the means the ends and the in-betweens. Using a metaphor of a trip; the way, the destination, the sights along the way, the company, the timing, the preparations, the souvenirs, and the rest of the stuff...
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      Mar 15 2014: Hi Esteban,

      music is a bit tricky because the presentation is the performance. Live performance is the absolute centre of the performing universe. however, disregarding live performance and looking only at the way a band is promoted, then things get a bit different.

      fixing mistakes is very, very easy in the studio, so you can have a band that looks very handsome and sounds great on TV/internet but when you see them perform live, it can be very disappointing because they are not actually very good musicians/performers.

      my big problem with music videos is that expensive videos are generally more well received than cheap videos regardless of the quality of the song.

      to answer your other question (and I really like that you don't like dualistic ideaologies) the obvious third element is reception - how is it received? that is the part that can only be guessed at and it's the part that I'm concerned about because i have taken the stance that people don't choose to consider what they are being sold/told.

      for me, music is the most engaging and interesting thing in life. i love it. it's the best. but i have many friends whose interests lie elsewhere and I imagine that they are just as inquisitive about their chosen field as I am about mine. :)
      • Mar 15 2014: Scott,

        I was about to move away from the commuter when I saw your message…

        Now that you mention this... I would sort of say that the most important is reception!

        Just keep in mind that 'reception' involves a couple of steps in there…

        the example I like to use in this regard is :
        Communication can happen even when the emission the arrangement and the receiver are all wrong… In other words I can think of an idea say it wrong followed by you hearing it wrong and somehow you ending up thinking the idea I thought…

        The model of communication I use involves a multiple loop that validates and ensures shared meanings… I think you will experience this in a live audience as a mutually dynamic of ambiance… so at first one guesses at it and proves fine-tuning in relationship to each other. the thing is to focus and cultivate the good parts rather than the other parts…

        kind of late here so will turn in for the night… maybe we can device a way to ensure the experience is received a certain way..
  • Mar 13 2014: I think that presentation is most important to grab an audience's attention to the content. Nowadays, everyone is being bombarded this very imaginative presentations so much so that I sometimes question the content. I feel this way when I listen to some of the music today. For example, I like the rhythm of some of Nikki Minja's songs, but I wouldn't want my little cousin reciting the words.
    • Mar 13 2014: Mellecha,

      The example you used made me wonder about sugarcoating content with presentation so it be enjoined independent of actually being something truly enriching. A facade to make it superficially attractive. In a way its like many rouses and some inceptions that use appearances to manipulate into accepting what would otherwise be rejected. I think that I presently tend to use that in the reverse :-( use appearances to cause rejection of what would otherwise be accepted.

      Here is the thing, if the content would NOT be appropriate for someones recital, that is if its a bad story, why continue to give it our support and ingest it over and over just because it tastes good? I read that some food industries actually work on making it look nice in the shelves to get customers to buy the thing. They also work on making it taste good, and getting the individual to continue consuming the stuff in ever greater quantities independent of it actually being good for them. Some 'folks' want you, to grab your attention and take your money and life making you feel nice independent of actually making you be nice and healthy. Come to the show (pay the price) and evaluate for yourself after you try and sign your life away. "We are all just prisoners here, of our own device" "You can check-out any time you like, But you can never leave!" ( http://www.lyrics007.com/Eagles%20Lyrics/Hotel%20California%20Lyrics.html ).

      As Feyisayo sort of stated- it would be better enjoyed if a nutritious food ALSO tasted nice.

      the means, the ends, the in-betweens, everything is relevant and important!
  • Mar 13 2014: Scott,

    if you excuse my splitting hairs… Just because attendees hold the title of teachers doesn't mean that they aren't the student at the event! By the same token naming the teacher : the keynote speakers at conferences hardly changes their role there.

    remember that when it comes to teaching and learning the teacher teaches what the teacher teaches and the student learns what the student learns… sometimes it's actually the same thing :-)!

    When it comes to education it's a bit like an adventure with the teacher as a guide and the students as adventurers. In reality they each and all share the journey side by side. The enabling equipment can facilitate reaching certain places.

    I agree with what you said there is much hype though little true transformation. I observe how many ICT - Information and Communications Technologies - have more appeal than practical application as their selling points. In fact many of the technologies hardly get into the real enhancements. They continue to plow and cultivate the same old ways.

    Presentation content ought to be enchanted by distinctive designed characteristics which encourage the incorporation of better ways at all levels. Ideally the systems emergent dynamics ought help guide and do what ought to be done. In practice we are barely getting started with those things...