- Minter Dial
President and Founder, The Myndset Company
This conversation is closed.
This talk is a wonderful example of supportive friends and family. It makes me think how a brand's community management can be done.
First, let me not be misunderstood for not LOVING this speech. Hopefully you won't think my idea off base, but putting on my business mindset, I got to thinking how this was also a great example -- albeit abstractly -- of how brands need to consider creating a strong and unified voice using multiple players to "manage the community."
Community management online, when done well, is a group effort. Each person contributes, injecting his or her personality, all the while creating a coherent message with an overall voice in the form of a shared vision, tone and content.
In this speech, Roger Ebert's friends and wife combined to deliver a speech which was captivating and inspiring, diverse yet consistent, and overall thoroughly well conceived. It just seemed to me a great abstract example of how brand community management should be done, creating a consistent voice for the team, all the while enabling one another to contribute in their own way.