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Do You Care Being Tracked Online by Marketers?
The Upside of Being Tracked Online
I really don't care much since our online activities will never be entirely private anyway.
'Tracking by online marketers can be annoying and even feel like an invasion of your privacy. But before you decide to go incognito, there are a few good reasons you may want to be tracked online.
'Before we get into the upside of having your online movements followed, we need to look at how it works. First, know that there is no real way around being tracked in some fashion or another. For years, third-party advertisers have used a combination of your browsing history, demographic information and purchase history to assemble a profile of your online habits to send targeted, personalized ads your way, in a process called online behavioral advertising, or OBA...'
Here’s how OBA works