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How do we get companies to go all in when profitability to shareholders is at stake?
I agree with the premise of this talk for starters. It seems a large issue is that the biggest companies that could make the biggest impact are at the mercy of the people who "own" those companies via stocks. Changing the technology to include a larger potential audience is a mind numbing undertaking given the upfront expense with modifying a proven business model. With an economy based on capitalism, how do we convince shareholders to not jump ship when the idea of change is presented, especially when their investment would help fund the transition?